Marketing

For this assignment, you will identify the target market for the product/service, and conduct research in order to understand the customer needs and complete a target market profile. Defining your target market will help you to better understand the customer needs and will assist you in developing your initiatives for your strategic marketing proposal.  Using the Module Two Short Paper Worksheet and the article What Is a Health Care Marketing Plan https://healthcaresuccess.com/blog/healthcare-marketing/what-is-marketing-plan.html? as a guide, develop the target market profile for your selected healthcare product or service.  Prompt: In the provided worksheet, you will collect information about the target market for the product/service using three of the following segmentations:  • Geographic segmentation  • Demographic segmentation  • Psychographic segmentation  • Health risk segmentation  • Usage segmentation  • Payer segmentation  • Benefit segmentation  Using the information you have collected on your target market, you will answer the following question: How are customer needs relevant in marketing your healthcare product or service? Support your response with specific examples from your target market profile

What are the critical issues for banks and federal regulators as alternative payments begin to expand their market presence? What assessment models, theories and frameworks helped in your assessment?

This is a marketing course. the discussion question is What is(are) the difference(s) between Crest and Colgate brands of toothpaste? Are they relevant to the basic function of the product? YOU MUST CITE THAT TEXTBOOK AND USE IT IN YOUR WRITTING!!! and find three more sources as well.  YOu should respond to three students after you have done the initial post,

The MMIP ProjectPlease note that you MAY NOT select a COMPANY for the MMIP.  You must select a specific product or service.  From the syllabus: “Each student must choose a new or existing product/service to analyze for the Marketing Management Individual Project (MMIP). No two students can work on the same product/service.”For example, you might select “AHA” sparkling water as a specific product offered by the Coca-Cola Company, but you could not just select “Coca-Cola” as a company.A good research paper is built on solid research.  The better your research (targeted, current, credible, etc.), the better chance you have of writing a good research paper.  For the MMIP project, credible business publications such as the Wall Street Journal, Fortune, Ad Age, etc. count as scholarly sources.To search for specific journals, first head to the main JFL website: https://www.liberty.edu/library/ and click on Journal by Name under “Research” at the bottom of the page.  This should be right across from the slideshow on the homepage.  From there, they can type in the name of the journal they are looking for in the search bar to see if we have it available.  Once you select one of the journals, you’ll find where it can be accessed under the “View Online” heading.  Selecting one of those options will bring you to the database where you can view the journal.As an example, I found that the Wall Street Journal could be accessed using ABI Inform.  I went to that site and typed in “LG TV” and found 356 articles in the Wall Street Journal that dealt with LG TVs.Length of Weekly MMIP paperIf we assume 200 words per question each week times approximately 5 questions per week , that leads to a 1000 word-count approximation for each weekly paper.  The 200 words per question allows the student to answer the question comprehensively but succinctly.  I’m hopeful that students will learn how to write an initial draft of a paper and then edit that draft to reduce the number of words while improving the clarity of their writing.  It’s a challenge I know, but I think writing succinctly is a great skill to learn especially when dealing with business audiences.  Thus, attempt to keep each weekly MMIP paper to approximately 1000 words.  This agrees with the final MMIP paper rubric (week eight) where the body of the report is to be 5,000–7,250 words in length (not counting the title page or reference pages).

At the core of any great marketing campaign is a list of strategic and clear marketing objectives. Marketing objectives not only outline the intentions of the marketing team but also provide clear direction for team members to follow—and they offer information for executives to review and support. In general, there are four main types of marketing objectives (Lake, 2018): A profitability objective determines the amount of expected income based on your promotional strategy. Market share objective determines how much of the market you wish to gain. A promotional objective is the desired level of product or service awareness. Growth objective determines your current business size and how much you wish it to grow. A company’s marketing strategy outlines what customers they will serve and how it will create value for these customers. Marketing strategy is an explanation of the goals you need to achieve with your marketing efforts. Your marketing plan focuses on how you will achieve those marketing goals. A marketing plan is part of a company’s overall strategic plan. It is a document that guides the analysis, implementation, and control of the company’s marketing strategy. Just as there were different new product development models, there are different formats for marketing plans. But the basic components remain the same in each of the formats. Before beginning this assignment, please read the requirements of the milestone project in Week 8 so that you have a better understanding of how this assignment fits into the final marketing plan. In this assignment, you will develop marketing objectives and marketing strategies based on the challenges and opportunity you identified in Week 5. As you develop the plan, keep in mind that—in addition to innovation in ideas, processes, and products—innovation is needed in communication with the market. You should review the trends that are now referred to as Web 4.0. To complete this assignment, please use the following outline. The outline explains what is included in each of the sections of the Marketing Strategy Section. I. Marketing Objectives A. Describe marketing objectives in terms of sales or market share. II. Marketing Strategy A. Describe the marketing mix decisions of product, price, place (distribution), and promotion; then discuss why the strategy was selected. III. Product A. The product decisions should consider the product’s advantages and how they will be leveraged. Product decisions should include: 1. Brand name 2. Quality 3. The scope of the product line 4. Warranty 5. Packaging IV. Price A. Discuss pricing strategy, expected volume, and decisions for the following pricing variables: 1. List price 2. Discounts 3. Bundling 4. Payment terms and financing options 5. Leasing options 6. Place (Distribution) V. Decision Variables A. Distribution channels, such as direct, retail, distributors, and intermediates B. Motivating the channel—for example, distributor margins C. Criteria for evaluating distributors D. Locations E. Logistics, including transportation, warehousing, and order fulfillment VI. Promotion A. Advertising, including how much and which media B. Public relations C. Sales promotion D. Digital marketing Support your paper with a minimum of three scholarly/peer-reviewed resources published in the last 5 years. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included. Length: 5-7 pages, not including title page and references Your assignment should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to Northcentral University’s Academic Integrity Policy.

who do you think is Amazon’s main competitors and what do you think differentiates Amazon from these competitors?

Portfolio Project designed to demonstrate knowledge of the marketing research process, business analytics use, and the ability to identify specific examples or actions of strategic planning activities. Create a social media analytics overview of a company (NetFlix). Select a company (Netflix). After identifying all of its social media profiles, download data analytics about the online presence of the organization. You can use some of the following tools (and others) to download digital information regarding social media profiles: TweetStats parsehub  (Links to an external site.) Union Metrics Hashtagify  (Links to an external site.) Wordclouds Google Trends After downloading all possible data, check and analyze each data file to assess the effectiveness the company’s social media communications and to identify their main messages. For example, you can perform a content analysis or create a word cloud from the social media text data, while the data from Facebook or Instagram can be used in a correlation analysis. Then, write a paper that presents information on all the steps followed and your findings from the data analysis. Include one visual that summarizes the key findings of your analysis. Based on these findings, formulate recommendations on how this business can improve its marketing strategy in the future. These recommendations should take into consideration ethical and legal aspects of digital data in a global economy. Your paper must be structured with the following headings: Executive Summary (max. 1 page) Introduction Organization Description (1-2 paragraphs) Presentation of Data Sources (1-2 paragraphs) Overview of Data (1-2 pages) Data Analysis and Results (1-2 pages) Findings (1-2 pages) Recommendations and Conclusions (1-2 pages) References Appendix (Include major tables and information that would be too comprehensive to include in the body text of the paper.) Your paper must meet the following requirements: Be 8-10 pages in length, not counting the title and reference pages (which you must include). Use terms, evidence, and concepts from class readings. Cite at least six to eight credible sources, such as peer-reviewed articles, books, or documents from the government or established professional organizations.

Joe DiMaggio Children’s Hospital 1005 Joe DiMaggio Dr, Hollywood, FL 33021 This is the organization that we will be using to complete the worksheet. This journal is your opportunity to conduct some preliminary research on a final project topic: an organization and a specific product or service that your strategic marketing proposal will promote.  Once you pick your organization you will need to decide what product or service you want to focus on – again examples could be a new sports clinic for a hospital or opening a second location for an urgent care center.  Please remember that this is a marketing course and you need to consider a product/service that generates revenue for the organization.  Therefore governmental organizations like the VA Administration do not qualify as an appropriate healthcare organization for this project, because these organizations do not generate revenue and therefore do not use marketing strategies in the traditional sense.

New Product Market Analysis Before a marketing strategy can be developed, a market analysis needs to be conducted. The goal of a market analysis is to determine the attractiveness of a market. A comprehensive market analysis is a cornerstone of a successful marketing campaign. It’s common to see companies that are left to the alternative of guesswork due to the lack of thorough market analysis. A new product usually requires a more sophisticated and detailed market analysis after surviving the screening stage of new product development. Market analysis can provide an analytical approach to answering some of the most difficult questions such as who your customers are and how competitive the current market is. The analysis includes a review of the internal and external environment. The internal factors are categorized as strengths or weaknesses. The external environment includes demographic, economic, social/cultural, legal/regulatory, technology, and the natural environment. Kotler and Keller (2012) stated, “Good marketing is the art of finding, developing, and profiting from these opportunities” (p. 48). In order to determine the attractiveness of a market, a company must gain an understanding of the opportunities and threats as they relate to that organization’s own strengths and weaknesses. The purpose of conducting a market analysis is to identify positive forces that can be used to the benefit of the company and potential problems that need to be addressed and possibly eliminated. Beginning this week, you’ll start working on the milestone project. Before beginning this assignment, please read the outline for the milestone project in Week 8 so that you have a better understanding of how this assignment fits into the final marketing campaign. Marketing strategy formulation for the innovative product development process. Choose a new product and follow the outline below for this week’s assignment. (Information in this assignment can be used in the final milestone project.) Industry/Company Review Describe the industry in which your product competes. Provide a snapshot of the company that owns the brand. Product Review Describe the product that is the focus of your marketing plan. Competitive Analysis Identify and assess the important direct/indirect competitors for the product. Consumer Analysis Describe and analyze potential buyers in terms of demographics and psychographics. Problems and Opportunities Identify and analyze major problems and opportunities based on situation analysis and primary research. Target Market Profile Describe your target market for this new marketing plan and explain why this market is relevant and strong for your brand of product. Support your paper with a minimum of three scholarly/peer-reviewed resources published in the last 5 years. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included. Length: 3-5 pages, not including title page and references

Select an advertising campaign you enjoyed and analyze it. Provide links for your classmates so they can view the campaign. Create a 300–400-word response and state why the campaign attracted your attention. Be sure to include the answers to the following questions in your response: Did it create a desire for the product advertised? Why? What was the execution method used in the campaign? Was it an effective execution method or would another one have worked better? How can a marketing manager measure the effectiveness of his or her advertising campaign? What is integrated marketing communications and did the advertising campaign which you analyzed incorporate the elements of integrated marketing communications? Why or why not?