Marketing

InstructionsPart 1: Compare and contrast the similarities and differences between a four Ps approach to marketing and the value approach (creating, communicating, and delivering value).Part 2: Select two advertisements. Describe the needs identified by Abraham Maslow that each ad addresses. What consumer segment is being targeted?Part 3: Find an international version of one of the prior selected advertisements. What differences do you detect in the international version of the ad? How did the underlying aspects of marketing and psychology utilized in the advertisement change?Note: Please review my expectations for the assignment. I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format. Deliverable length is a minimum of 2 body pages.

Select from the following categories (one example only.)  Use secondary data such as commercials/adverts; webpage; media and research reports, to validate your discussion and analysis.a sport organisation (private or non-governmental such health and fitness centre or sport federation)a sport facility (stadium, sport arena)a league (Formula 1, NBA, Premier league etc.)a competition (Qatar Motor race, ATP, ect)sport productnon sport product using sport as part of its marketing strategySport TV channelThe term paper focuses  on branding, to examine branding strategy including brand equity800-1000 words max excluding references and table of content.Essay submission is individual electronically and will be checked for plagiarism through Turnitin. (Keep electronic prove of submission). Deadline TBCOutline for the content (see also rubrics for the term paper)Introduce briefly the case study (see examples above)Content:explain briefly the framework and concepts from academic literature (not wikipedia, but from academic sources)Discussion an analysis: apply the framework to your case study (based on secondary data –webpage of the product brand, adverts and commercials, media reports, research reports). See slides onbranding strategy and how to measure brand equityConclusion: main issues/trend resulting from the analysis and discussion regarding the branding strategy of the selected case study (strength/weaknesses, uniqueness, characteristics…etc)

Please use APA format to do the marketing plan of the productProduct: DocuSign® eSignatureIncluding:?    Company Description (highlight the recent history and recent successes of the organization.)?    Situation Analysis-    Company goals (three key aspects of the organization strategy that influence the marketing plan: the mission, goals, and core strengths/sustainable competitive advantages)-    Company Positioning and Messaging?    Previous Year’s Marketing Analysis-    Overview of the company’s financial results?    Evaluation/Measuring (Indicates how the plan will be monitored (controlled) to ensure that you are on target. Here include the standards that you will employ and how you will monitor performance against these standards, and how corrective action will be taken if necessary. Specify contingency plans.)?    Technology- (current technology assessment and future deployment)?    Conclusion – Here include a brief statement of your significant conclusions plus what you have learned from the project. Also, what you would do differently were you to prepare another marketing plan for a B2B marketplace

Business Level Strategies: ·      What generic business strategies does the company implement: Does your selected business have differentiated (or cost-leadership) products or services? If so, what is the basis for this differentiation from the competition? Differentiation or cost focus can often be determined from a close examination of the annual report. All firms will talk about costs, but a differentiated firm will also highlight how it views its products (service) to be different from the competition. You can review the Value Drivers section of the text for some thoughts on the basis of the differentiation. Ch 6·      Where is your firm’s industry on the life cycle as shown in Exhibit 7.4? What are the strategic implications? Ch 8·      What is the firm’s innovation strategy? Does it rely on incremental or radical innovations? Disruptive or architectural? What are the competitive implications of the firm’s innovation strategies?Ch 66) Corporate Level Strategies: ·      Research what strategic alliances your firm has entered in the past three years. If there are several of these, choose the three you identify as the most important for further analysis. Based on company press releases and business journal reports for each alliance, what do you find to be the main reason the firm entered these alliances? Has your firm participated in any mergers or acquisitions in the past three years? What was the nature of these actions? Did they result in a consolidation of competitors? – Ch 9·      Is your firm vertically integrated? Explain your reasoning in the context of industry value chain. – Ch 87) Global Level Strategies:Begin with a discussion of why (or why not) the firm might be/have been motivated to expand internationally. Do they need larger markets, lower input costs, or new competencies to gain or sustain competitive advantage? Analyze the pros and cons of global expansion in this specific context by using the integration responsiveness framework.  – Ch 10

Company: BrowhausQuestion 2(a) Analyse the mode of market entry used by your selected company/ brand to enter any one of the overseas markets. Discuss the reasons why the specific mode of market entry was chosen and explain if the disadvantage(s) had been or could be mitigated. (16 marks)(b) Examine the product mix for your selected company/ brand and suggest two (2) ideas to help the company modify or improve its product mix to attract more customers.Note: A minimum of four (4) product lines should be illustrated and if the selected company has a wide or large product mix, you need not cover all. (24 marks)

Pick a product/service of your choice. In this assignment you will provide a high-level web strategic plan for that product and service. Remember, as you are putting together that strategic plan, think of what’s your high-level objective of your website? Is it to sell product or get people to raise their hand (or generate leads) to learn more about the product. Provide details on the following sections for this “draft plan”.What’s the objective of your website?Who’s your target audience?What type of content (information) should you have on your site? Will you have mainly copy or graphics or both? Why? What is your content there to help you achieve?How will you generate traffic to your site? (social media, email, PPC, SEO, explain your plan here)What metrics will you measure to see if your plan and what you executed was successful? Give specific examples.This should be at least 1-1/2 to 2 pages in length. You should include at least one reference.

READ INSTRUCTIONS CAREFULLY AND VIEW ATTACHED DOCUMENTS FOR THE ESSAY IS BASED ON THE CRM BUSINESS PLAN!!MT450M5-5: Create a Customer Relationship Management Plan.GEL-8.03: Apply Critical thinking to formulate a logical solution to a problem.A spa-centered hotel chain, International Waters, Inc. (IW), has been in business for 2 years now. Their mission is to provide a stress-free stay for guests where relaxation is a priority. They primarily are located on the West Coast of the U.S. and the east and west coasts of Mexico, and all their properties contain water features and spas. IW especially caters to the business customer who needs time away to relax and recuperate. The problem that has surfaced from their analysis of the CSR database and various customer surveys is that they cannot seem to establish a long-term connection to their customers, so few return. The CEO wants to address the problem and has tasked the marketing director (your role) with providing a Customer Relationship Management Plan.Access some IW customer survey feedback recently obtained.Access the IW Customer Relationship Management (CRM) Plan templateInstructions: Analyze the scenario and the data provided to create your CRM to address the problems you identify in the template provided.Checklist: Create a CRM Plan addressing the following:Write a synopsis of the problems.State the SMART goals to resolve the problems.Describe alignment of mission to market and branding.Outline training of staff.Explain how you will create brand awareness.Provide opportunities for product testingIdentify customer touch points and explain how addressed.Describe promotion of IW to create brand loyalty.Explain how you will create value for customers from their point of view.Provide a follow-up and summary of your plan.Respond in a minimum of 2–3 pages (600–800 words) in the template using APA format and citation style.If work submitted for this competency assessment does not meet the minimum submission requirements, it will be returned without being scored.

200–250 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.For this Discussion Board, please complete the following:Now that you have an understanding of the core concepts of marketing, discuss how your understanding of marketing has changed. What do you consider the most important parts of marketing? How can you use your new knowledge of marketing in your life today?

PurposeTo conduct research on a topic related to communication and media. An important part of the process of social science inquiry is reporting the results of your research. You have a responsibility to do this in a formal, structured written report that will be evaluated by your instructor according to a set of rubrics similar to those used to evaluate such works by journals for publication (only, not as strict!).Research Report Tasks (summative assessment):The Research Report should be prepared in strict accordance with the current edition of the Publication Manual of the American Psychological Association accessible via: http://www.apastyle.org. Sexist language is prohibited, including gendered pronouns.Use your word-processing software to add a header that will appear at the top of every page that includes the report title (everything before the colon!) and the page number. The header appears within the top margin, not below it.You are allowed (encouraged!) to use tables, graphs and charts in reporting your findings, but no more than four (4) and no larger than half a page in size—tables, graphs and charts will NOT beincluded in the Research Report’s word-count.Your Research Report should have the following content and section headings in the specified order as presented below (note: no table of contents required):A. Title and Title Page:Title should identify the study’s variables and/or theoretical issues under investigation and relationship between them. On the title page include all authors and their affiliation (in this case, each student’s specialization).EXAMPLE:The Influence of Social Networking Sites on  Political Behavior: Modeling Political Involvement via Online and Offline  ActivityTonghoon  Kim, Doctoral Candidate, Dept. of Communication, University of ConnecticutDavid J.  Atkin, Professor, Dept. of Communication, University of ConnecticutCarolyn A.  Lin, Professor, Dept. of Communication, University of ConnecticutB. Abstract: Write an abstract of approximately 100 words. It should be included on the same page as the title page but below author(s). The abstract should:Summarize the study’s focus and intent.Identify the problem under investigationIdentify the study participants and/or observations and sample size or number of observationsIdentify the data/information gathering procedures and research designIdentify the major findingsIdentify the conclusions and implications of the studyC. Introduction: Write an introduction that includes:Importance of the problem (theoretical &/or practical implications)Review of relevant scholarship (your study’s relation to previous work; i.e., your literature review)Specific research questions and/or hypotheses and/or objectivesHow research questions and/or hypotheses and research design relate to one anotherD. Method: The method must:Include a description of the participant and/or observation(s) characteristics including eligibility and exclusion criteria and major demographic and/or descriptive characteristics.Explain how sample size was determined and what sampling procedures were used for selecting participants and/or observations.Explain what was the intended sample size and the actual sample size if different from intended.Explain the type of research instrument and/or procedure used, how was it used and in what setting/location.Explain how ethical standards were met.E. Results: The research results must include:Total number of participants and/or observations and dates defining the period of data collection.Information concerning problems with quantitative and/or qualitative assumptions and/or data distributions that could affect validity of findings.Statistical software program used and/or means of analyzing qualitative data.Report all analyses performed and describe the results.F. Discussion: The discussion includes:A statement of support or nonsupport of all original research questions and/or hypotheses and/or objectives. Distinguish between primary and secondary research questions and/or hypotheses and any post hoc qualitative explanations.Similarities and differences between result and the work of others (from your literature review).Sources of potential bias and/or other threats to internal validity.Limitations and/or identifiable post hoc weaknesses of the study.Generalizability (external validity) of the findings, taking into account the target population and/or other contextual issues related to understanding the communication topic under examination.Concluding paragraph, discussing implications for possible future research.G. References: All works cited in the Research Report are to be listed in alphabetical order in APA Style with a hanging indent, single-spaced, with a line break between references.Write the paper well (check your grammar, spelling & punctuation). Work from an outline!

Communicate the Value Offering (Chapters 13 and 14)MMIP Questions-NetflixQ1. Explain the elements of your promotional mix. (Ch. 13)Q2. Explain whether you use a push or pull promotional strategy, or a combination of both. (Ch.13)Q3. Discuss your use of digital, mobile, or social media marketing. (Ch.13)Q4. Discuss the elements of your advertising message. (Ch. 14)Q5. Explain your use of sales promotion, public relations, live events, publicity, or personal selling.(Ch. 14)