Marketing

Project BriefThe objective of this project is to apply consumer behaviour concepts and theories discussed in the course on real-life brand strategies. Don’t forget, relate with course material.Instructions1. Select a brand that all group members are familiar with. If different products are offered under the same brand, choose one product category as the object of this project.2.Collect background information about the brand. Identify its consumer decision process.3. Detail the consumer decision process:I. Type of decision-making processII. Problem recognition:a) Is its ideal state opportunity recognition or actual state opportunity recognition?b) is it usually associated with a generic or selective problem recognition?III. Information search:a) Where would a typical consumer search for information about the brand or the product category?b) What types of information search (external or internal)?c) In light of the above, how would you evaluate the promotional channels that the brand uses? What do you recommend?IV. Evaluation of Alternatives and Product Selection:a) Is your brand typically in the evoked, inert, or inept set for the majority of your consumers?b) What competing brands would be in the same set as your brand?c) Which category of decision rules are typically associated with the purchase of your brand (compensatory or non-compensatory)? and what are some of the important evaluative criteria? Whichare hedonic and which are utilitarian?V. Buying:a) From where do consumers usually buy the product? (reflect on the brand’s distribution channels)b) What factors affect which outlets would consumers use?VI. Post-Purchase behaviour:a) When do consumers typically consume the brand after buying it (simultaneously or after some time)?b) Review the overall reviews of the brand online. Are consumers generally satisfied or dissatisfied? Why? Is the brand being recommended to others?c) How do they typically dispose of the brand?VII. Conduct 1 zoom interviews with family and friends who use the product to learn more about their lifestyles, values, decision making process, as well as what factors influence their decisions. Ifyou do that, please include the questions in the appendix. The interviews should have a significant added value on your analysis, sowherever you use information from your interviews (for example, in identifying the psychographic profile of the target market, or in the consumer decision making process), please cite the interviews (without including the names of the interviewees for anonymity. Just use initials like YB for Yousra Bakr).

Objective:The objective of this assignment is to apply your knowledge of classical conditioning and memory in creating brand communication.Instructions:Use your knowledge of ClassicalConditioning and create an advertisement idea that applies classical conditioning, on a product of your choice.Instructions:1.    Choose any product category.2.    Give it a new brand name and justify your choice in light of your understanding of memory and recall.3.    Create an IDEA for a TV ad that applies Classical Conditioning to associate your new brand with a CR.4.    It is NOT MANDATORY to create the actual advertisement; just an ad idea.

What are the major public policy issues in pricing? Does Amazon practice predatory pricing or just good competitive marketing?

Objectives:Use the Brand Identity Prism to understand your brand’s foundations as you begin to create your unique brand identity.In this week’s discussion board, you will learn about BrandIdentity Prisms and this exercise will guide you in the development of your brand identity and the creative brief leading to an effective brand identity for the company you are developing.Instructions: Post 1Initial Post (80%) – DUE WEDNESDAY1. Read the article, Brand Identity Defined by Derrick Daye and then review the presentation, Defining Brand Identity on Slideshare by Carol Phillips2.  For the company you are developing, select and describe one section of the Brand Identity Prisms (Capabilities, Personality, Shared Values & Community, Aspirational Self-Image, Noble Purpose, Internal Culture & Values, Rally Cry). Refer to page 25 and page 12 of the presentation. Review the examples on pages 21-25.

Creative Brand StrategyObjectives• Create a brand strategy for your entertainment business• Define your unique brand identity and develop creative concepts to establish your new company brandInstructionsUsing what you learned in the assignment readings and the brand identity lessons, you will create a new brand strategy for your entertainment business. You will define your unique brand identity  including your creative brief, research of your creative strategy, and specific brand identity including logo concepts,  your Brand Identity Prism, and your corporate culture, mission/mantra, and tagline.Section 1.  Creative BriefSection 2. Trademark: Pursuing Strong BrandSection 3: Brand IdentityResourcesBrand Identity Guide, LinkedIn Learning Art & Copy Abstract: The Art of DesignArticle: Pursuing Strong Brand – see belowDefining Brand Identity by Carol Phillips:                                                                       http:// www.slideshare.net/CarolPhillips/defining-brandidentityGuy Kawasaki, “Creating Mantra not Mission”: http:// www.youtube.com/watch?v=jT7xlFTinIwThe Brand Gap, Chapter 3: Innovate, pgs. 73-79Logo Review: http://www.UnderConsideration.com/brandnewBrand Identity Guide example: http:// www.logodesignlove.com/brand-identity-style-guidesCorporate Culture (Zappos) https://youtu.be/WiIeImBFRK4

The Themes:One – The Basics of Marketing – what is marketing – what is connectedness – what is customer creation – what is the marketing approach versus the sales approach – what is value creationTwo – Knowing Your Industry – what are the details of the industry you are studying (Primary industry of Apple is Consumer Electronics) – how is the industry changing – what are the major statistics of the industry (research databases)Three – Knowing the Marketing Mix – what are the major elements of the marketing mix as they apply to the company you are studying – hint, they start with the letter P and there are four of them – and we added a fifth – align the mix with the other elements we discussed that start with the letter C (Customer Solution)Four – Knowing your Product and the Brand – what efforts is your company making in the areas of product development – perhaps it needs to do more – at what stage is your brand in the product life cycle – what is your product’s brand vision, personality and position – the details

Taking into account the current COViD-19 situation, FIVE most important things you would want a potential client to know before you create a digital marketing strategy for them.Five things:Good content ,social media, Email Marketing, UX, SEO Strategy

Hello, this is a critical review of the documentary: Miss Representation (2011)Please answer the following questions and refer to slides if needed.1- How does the advertising industry benefit from making girls and women inadequate?2- Can we do a better job offsetting pink/blue gender bias by marketing more savvily (and ethically) to both women AND men? What would we gain?https://ww2.putlocker.onl/movie/miss-representation/watching.html?keye=4195123This is the only free link I could find, you might have to put up with some ads.

How has the Political World become reliant on the 24 Hour News CycleI need the Research paper to help prove my thesis.Thesis: Ever since CNN introduced the world to the 24-hour news cycle it has changed the political world drastically. Politics has become strongly reliant on the 24-hour news cycle, in several ways. Some background knowledge just in case you need it:  America was introduced to the 24-hour news cycle by Ted Turner the founder of Cable News Network (CNN). CNN was the world’s first operating 24-hour television news network, where they investigate and report news in a fast pace manner. Television news went from a 10–20-minute broadcast to a 24-hour nonstop news cycle. Research Paper needs to prove my thesis pleaseThe paper should have at least 5 Scholarly Sources!!!!!

Consider a purchase you recently made (for interest, assume that the purchase was over $100).Describe your decision process in a minimum of 175 words:How did you determine your need?How did you search for information?Did you evaluate alternatives?Did you have criteria upon which you made your choice?How did you assess your purchase?