Marketing

Do a search to find one peer reviewed, academic/scholarly journal article of interest to you on one of the following topics: Organizational Change Management     Organizational Communication     Organizational Conflict Resolution     Organizational Culture     Organization Design     Organizational Leadership     Theories of Motivation Write a 1-2 paragraph summary and 1-2 paragraph review of your chosen academic article . Write a summary and review of the article in your own words and in APA. Remember: No quotes are allowed. Paraphrase all citing your sources both in-text as well as at work’s end.

Purpose of this assignment:  To help you think through and better understand the Marketing Environment: Segmentation, Targeting, and Positioning (STP).    Read PROMO 2 Chapters 4 “Understanding the Marketing Environment:  Segmentation, Targeting, and Positioning” (NOTE: we skip chapter 3). Book: https://drive.google.com/file/d/14-zjpt8uIsHHwonYBWpDfpIxtVaFxerI/view?usp=sharing https://youtu.be/JIirzTdaey4 https://youtu.be/G1HgrqXbNyA Assignment Instructions: The Folgers campaign featured in this chapter’s introductory scenario was distinctive, in part, because the company spent no money on media, instead of allowing the new ads to circulate for free through user sites such as YouTube. That strategic decision reflected an understanding that its young target market was more likely to be online than watching the evening news. What might be the most effective media to reach each of the following target segments? 1. Upper-income men, ages 45 to 60, for a financial services product. 2. Young homeowners, ages 30 to 40, for a new interior paint product. 3. Teenage boys who live in rural areas for a new basketball shoe. 4. Senior citizens for a new denture-paste product Please Talk About 2

Instructions For this assignment, you will conduct a brief SWOT analysis for a publicly traded company of your choice (except for Pandora, Uber, Amazon or Starbucks) that are covered in the lecture material and in the sample assignment. You will put together a list of SWOT factors for the company based on credible sources and provide two recommendations to the company based on your analysis. Selecting a publicly traded company is recommended since it will make it easier to find information in any of the sources that are acceptable for this assignment.  What you need to do You need to conduct research about the company as well as its environment. A good starting point is the databases available through the school library.( not required)  Finally, you can also use the company’s website as a source of relevant information.  You need to include at least three different sources for your analysis.  IMPORTANT! The following sources are not acceptable: Wikipedia, blog posts or any other user-generated information site, and published SWOT analyses for the company from any source. If you use a published SWOT analysis you will not be doing the work on your own and you will lose half of the points for the assignment if you do that. If you struggle with assignment, reach out for help

In this assignment, you will: ·       Research and evaluate the brand hierarchy.  ·       Develop a brand strategy to revitalize and reinforce the brand based on the current sales data. Refer to the attached documents for complete details and grading rubric. Previous assignment for same topic, brand/product also attached. I submitted the full assignment however missed the important part and just need to tie this together per the following if possible::  I took a look at your phase IV project. You did a very good job of assessing the corporate brand, Conagra. Needed to relate to your new product – Grain products. The entire project centers on the creation of your new product. Do not redo the paper. Send me an email showing how you can interrelate the Grain products to the brand architecture, expansion and reinforcement.

MBA 620 – Checkpoint Assignment: FINAL PROJECT   You will prepare a written report and a presentation for marketing strategy, On American Airlines which has been struggling to compete in recent years. The task is to research and strategize a way for your chosen company to return and be competitive in a global market.   The written project must be professional in its composition, and follow APA (latest edition) format. This assignment should contain 15 pages minimum.  Ideally, this audit should contain 15-20 pages in length (you will not be penalized if you go OVER the 15 page minimum).  The plan will be graded on its content as well as proper grammar, logical construction, and organization. You should use a minimum of 10 reputable References to prepare your plan fully. Sources may include: annual reports, journal articles, and newspaper articles, conversations with key employees of the firm, Internet articles, and other materials found via your library search.  Because this course concerns marketing management in a global economy, the marketing mix should reflect the firm’s ambitions to compete across multiple foreign markets. This means that the product, price, promotional, and distribution strategies should reflect a globally competitive mindset.   Below is the outline for the marketing plan:  Executive Summary a. One-to-two page summary of the marketing strategy  Company Description a. Highlights of the firm’s historical and recent operations  Strategic Focus and Plan a. Proposed new Mission b. Proposed new Goals   c. Core competency and sustainable advantage to return to competitiveness  Situational Analysis a. Industry analysis b. Market analysis   c. SWOT Analysis  Market-Product Focus a. Proposed marketing objectives b. New target market(s)  c. Identifiable points of difference   d. Brand/Product positioning   Marketing Mix Program a. Product strategy b. Price strategy   c. Promotion strategy   d. Distribution strategy   Financial Data and Projections a. Historical sales revenues b. Financial projections (if available)  c. Future sales estimates/forecasts (based on product price, units to be sold, market size, competition, and other variables)  Organization a. Restructuring of the firm, expansion(?)  Implementation, Evaluation and Control Plan References  PLEASE REFERENCE THE FOLLOWING BOOK FOR ALL MARKETING TERMS:AND INCLUDE AS REFERENCE #1. Marketing Management Edition: 15TH 2016 Author: Kotler, Philip / Keller, Kevin ISBN 13: 978-0-13-385646-0 ISBN 10: 0-13-385646-1 MBS Direct SKU #: 1526848 Publisher: Pearson

Select an advertising campaign you enjoyed and analyze it. Provide links for your classmates so they can view the campaign. Create a 300–400-word response and state why the campaign attracted your attention. Be sure to include the answers to the following questions in your response: Did it create a desire for the product advertised? Why? What was the execution method used in the campaign? Was it an effective execution method or would another one have worked better? How can a marketing manager measure the effectiveness of his or her advertising campaign? What is integrated marketing communications and did the advertising campaign which you analyzed incorporate the elements of integrated marketing communications? Why or why not?

Discussion Question:  Choose one company that has an unrelated-diversified business portfolio. Explain at least three businesses (e.g., industrial sectors) of the company and evaluate the company’s diversification rationale based on the following three criteria for a successful unrelated diversification. Note that the company does not need to meet all three criteria. ·        Astute corporate parenting by management ·        Cross-business allocation of financial resources ·        Acquiring and restructuring undervalued companies

Task: You have recently appointed SPORTEX* Marketing Manager, a sports event management company specialized in triathlon and endurance events. Your main competitors are IRONMAN and XTERRA. As a Marketing Manager you need to prepare a report for regarding the product development, marketing & communication and sponsorship initiatives You need to prepare a report to the management team answering the following questions: Q1. Develop a relevant product concept in order to gain customers from competition and attract new customers Q2. Suggest specific initiatives to strengthen customers’ experience Q3. Develop an IMC plan for the new products Q4. Develop a sponsorship proposal to attract sponsors Formalities: – Wordcount: 3000 words – Cover, Table of Contents, References and Appendix are excluded of the total wordcount. – Font: Arial 12,5 pts. – Text alignment: Justified. – The in-text References and the Bibliography have to be in Harvard’s citation style. Individual task It assesses the following learning outcomes: Outcome 1: understand the sports product development Outcome 2: understand how to plan an IMC plan and how to attract sponsor

I would like you to create a fictional company and present a marketing campaign to brand that company. Make sure that you give me some background as to what the company sells and who you are trying to reach, your campaign should target that audience. Think of yourself as a marketing executive and you are trying to convince the customer (owner of the company) why your marketing plan will be effective. I do not expect you to create an all-inclusive campaign, you just need to be able to clearly express your ideas to your client. These ideas should include how you intend to reach their target audience and should be supported by research to show your client that you have looked into their company as well as the market that they intend to sell. 

Find a search or display ad and upload a screenshot of it. You might find a search ad by making a search query on a search engine like Google. For display ads, scroll through your favorite sites (for example a news site)  and see if you can spot a display ad. If you can’t find any, search for a popular company on Moat.com and use one of the display ads. After that respond to the prompt that follows.PromptWrite a paragraph describing how and why you would recommend that marketers A/B test the search or display ad of choice. Your response should include descriptions of:- Two specific variations of the search or display ad that marketers might A/B test- Two specific benefits of A/B testing