Marketing

At the core of any great marketing campaign is a list of strategic and clear marketing objectives. Marketing objectives not only outline the intentions of the marketing team but also provide clear direction for team members to follow—and they offer information for executives to review and support. In general, there are four main types of marketing objectives (Lake, 2018): A profitability objective determines the amount of expected income based on your promotional strategy. Market share objective determines how much of the market you wish to gain. A promotional objective is the desired level of product or service awareness. Growth objective determines your current business size and how much you wish it to grow. A company’s marketing strategy outlines what customers they will serve and how it will create value for these customers. Marketing strategy is an explanation of the goals you need to achieve with your marketing efforts. Your marketing plan focuses on how you will achieve those marketing goals. A marketing plan is part of a company’s overall strategic plan. It is a document that guides the analysis, implementation, and control of the company’s marketing strategy. Just as there were different new product development models, there are different formats for marketing plans. But the basic components remain the same in each of the formats. Before beginning this assignment, please read the requirements of the milestone project in Week 8 so that you have a better understanding of how this assignment fits into the final marketing plan. In this assignment, you will develop marketing objectives and marketing strategies based on the challenges and opportunity you identified in Week 5. As you develop the plan, keep in mind that—in addition to innovation in ideas, processes, and products—innovation is needed in communication with the market. You should review the trends that are now referred to as Web 4.0. To complete this assignment, please use the following outline. The outline explains what is included in each of the sections of the Marketing Strategy Section. I. Marketing Objectives A. Describe marketing objectives in terms of sales or market share. II. Marketing Strategy A. Describe the marketing mix decisions of product, price, place (distribution), and promotion; then discuss why the strategy was selected. III. Product A. The product decisions should consider the product’s advantages and how they will be leveraged. Product decisions should include: 1. Brand name 2. Quality 3. The scope of the product line 4. Warranty 5. Packaging IV. Price A. Discuss pricing strategy, expected volume, and decisions for the following pricing variables: 1. List price 2. Discounts 3. Bundling 4. Payment terms and financing options 5. Leasing options 6. Place (Distribution) V. Decision Variables A. Distribution channels, such as direct, retail, distributors, and intermediates B. Motivating the channel—for example, distributor margins C. Criteria for evaluating distributors D. Locations E. Logistics, including transportation, warehousing, and order fulfillment VI. Promotion A. Advertising, including how much and which media B. Public relations C. Sales promotion D. Digital marketing Support your paper with a minimum of three scholarly/peer-reviewed resources published in the last 5 years. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included. Length: 5-7 pages, not including title page and references Your assignment should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to Northcentral University’s Academic Integrity Policy.

Question: Affected by COVID-19, which hotel distridution channels do you think is most effective to sell hotel rooms? By 9:20!

Portfolio Project designed to demonstrate knowledge of the marketing research process, business analytics use, and the ability to identify specific examples or actions of strategic planning activities. Create a social media analytics overview of a company (NetFlix). Select a company (Netflix). After identifying all of its social media profiles, download data analytics about the online presence of the organization. You can use some of the following tools (and others) to download digital information regarding social media profiles: TweetStats parsehub  (Links to an external site.) Union Metrics Hashtagify  (Links to an external site.) Wordclouds Google Trends After downloading all possible data, check and analyze each data file to assess the effectiveness the company’s social media communications and to identify their main messages. For example, you can perform a content analysis or create a word cloud from the social media text data, while the data from Facebook or Instagram can be used in a correlation analysis. Then, write a paper that presents information on all the steps followed and your findings from the data analysis. Include one visual that summarizes the key findings of your analysis. Based on these findings, formulate recommendations on how this business can improve its marketing strategy in the future. These recommendations should take into consideration ethical and legal aspects of digital data in a global economy. Your paper must be structured with the following headings: Executive Summary (max. 1 page) Introduction Organization Description (1-2 paragraphs) Presentation of Data Sources (1-2 paragraphs) Overview of Data (1-2 pages) Data Analysis and Results (1-2 pages) Findings (1-2 pages) Recommendations and Conclusions (1-2 pages) References Appendix (Include major tables and information that would be too comprehensive to include in the body text of the paper.) Your paper must meet the following requirements: Be 8-10 pages in length, not counting the title and reference pages (which you must include). Use terms, evidence, and concepts from class readings. Cite at least six to eight credible sources, such as peer-reviewed articles, books, or documents from the government or established professional organizations.

Joe DiMaggio Children’s Hospital 1005 Joe DiMaggio Dr, Hollywood, FL 33021 This is the organization that we will be using to complete the worksheet. This journal is your opportunity to conduct some preliminary research on a final project topic: an organization and a specific product or service that your strategic marketing proposal will promote.  Once you pick your organization you will need to decide what product or service you want to focus on – again examples could be a new sports clinic for a hospital or opening a second location for an urgent care center.  Please remember that this is a marketing course and you need to consider a product/service that generates revenue for the organization.  Therefore governmental organizations like the VA Administration do not qualify as an appropriate healthcare organization for this project, because these organizations do not generate revenue and therefore do not use marketing strategies in the traditional sense.

TOPIC: “Patrons Visiting a Chiropractor as a Pro-Health Activity” As your textbook states, a literature review is a comprehensive examination of available information that is related to your research topic. When conducting a literature review, researchers locate information relevant to the research problems and issues at hand. An important reason for doing a literature review is that it can help clarify and define the research problem and research questions. Importantly, literature reviews can identify scales to measure variable and research methodologies that have been used successfully to study similar topics. Reviewing previous studies will save researchers time and effort because new scales will not need to be developed from scratch. Similarly, researchers can review successful published studies to see what methodologies (focus groups, surveys, or experiments) have been used to research a particular topic. Often researchers develop ideas from the literature that lead to hypotheses. With this information in mind please complete the assignment below. 1. Please conduct a literature review (see the section “Conducting a Literature Review” in Chapter 3, page 50), then develop hypotheses statements for your Marketing Research Project (MRP) product or service. 2. You will research, as needed, one or more research-marketing-business articles from high-quality sources (secondary data sources), including professional trade journals. Write a 2- to 3-page literature review (500 to 825 words), then develop hypotheses statements. This document should contain the following as it relates to your Marketing Research Project (MRP): ** Background information for the current study ** – Summary of the existing research related to your product or service – List of resources (bibliography) that reveal information that already exists on your product or service (in APA format) – Provide suggested sampling and other methodological approaches that have been successful in studying similar topics. – Using the research found from your literature review, develop hypotheses statements for your MRP product/service. Please evaluate your sources and make certain they are relevant to your product or service. For help, review the six principles to evaluate the quality of information obtained from secondary data sources on pages 50–51 of your textbook. [MO2.1, MO2.2, MO2.3, MO2.5]

New Product Market Analysis Before a marketing strategy can be developed, a market analysis needs to be conducted. The goal of a market analysis is to determine the attractiveness of a market. A comprehensive market analysis is a cornerstone of a successful marketing campaign. It’s common to see companies that are left to the alternative of guesswork due to the lack of thorough market analysis. A new product usually requires a more sophisticated and detailed market analysis after surviving the screening stage of new product development. Market analysis can provide an analytical approach to answering some of the most difficult questions such as who your customers are and how competitive the current market is. The analysis includes a review of the internal and external environment. The internal factors are categorized as strengths or weaknesses. The external environment includes demographic, economic, social/cultural, legal/regulatory, technology, and the natural environment. Kotler and Keller (2012) stated, “Good marketing is the art of finding, developing, and profiting from these opportunities” (p. 48). In order to determine the attractiveness of a market, a company must gain an understanding of the opportunities and threats as they relate to that organization’s own strengths and weaknesses. The purpose of conducting a market analysis is to identify positive forces that can be used to the benefit of the company and potential problems that need to be addressed and possibly eliminated. Beginning this week, you’ll start working on the milestone project. Before beginning this assignment, please read the outline for the milestone project in Week 8 so that you have a better understanding of how this assignment fits into the final marketing campaign. Marketing strategy formulation for the innovative product development process. Choose a new product and follow the outline below for this week’s assignment. (Information in this assignment can be used in the final milestone project.) Industry/Company Review Describe the industry in which your product competes. Provide a snapshot of the company that owns the brand. Product Review Describe the product that is the focus of your marketing plan. Competitive Analysis Identify and assess the important direct/indirect competitors for the product. Consumer Analysis Describe and analyze potential buyers in terms of demographics and psychographics. Problems and Opportunities Identify and analyze major problems and opportunities based on situation analysis and primary research. Target Market Profile Describe your target market for this new marketing plan and explain why this market is relevant and strong for your brand of product. Support your paper with a minimum of three scholarly/peer-reviewed resources published in the last 5 years. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included. Length: 3-5 pages, not including title page and references

Choose any TWO titles to complete two 1000-word essays; 1000 words (max) for each, excluding references, footnotes, graphs, tables and appendices that you may wish to add. so total 200 words (excluding references) Answers will be submitted through ‘Turn-it-in’ for similarity and plagiarism checking; plagiarism will not be tolerated and plagiarised work will not be graded. no hypothesis or thesis. But put in references (5 or 6 will be sufficient). The university prefer the Harvard system of referencing.

Topic: How to use sports psychology to increase customer purchase intention in sports retail store.1. All 25 sources must come from peer-reviewed journals.2. Total 15 pages – Ch1: Introduction 2pages, Ch2: Literature review 5pages, Ch:3 Solution: 6pages, Ch4: Conclusion 2pages.3. Literature review must include the part of ‘Research gap’. Please briefly state the research gap in the Literature review (Ch2).3. All solutions must come from prior studies (Peer-reviewed journals).4. All solutions must provide how to use sports psychology to increase customer purchase intention in the sports retail

Your first experience day is to provide a comprehensive report of how companies market to you.   Assignment Walkthrough Thought Paper 1 Walkthrough.MOV Walk around, take pictures, journal, record video.  Do NOT use outside sources for your paper; this is a reaction.  You need to experience marketing to get credit.   Discuss the messages, the advertisements, the companies, the credible sources.. Describe   – what companies you are drawn to?  why?  – what advertisements do you notice?  why?  – in these marketing components, are there specific things that entice you?  Sights, sounds, looks, people, etc. Why?  – what messages do you notice?  who are they directed to?  how do those messages make it to the audience?  are they effective?  – where do you notice marketing the most?  go to those places – take pictures, discuss, get input from friends Anything that gives me a clear sense of where you feel most marketed to, and what those companies are doing right/wrong.  You must also provide a summary of marketing techniques and what you learned/how you will apply in the future (usually 1-3 pages)   This is really helpful as a tie-in to all the material you put in your paper.   Please note, I am looking for MULTIPLE companies or brands for comparison.  Comparisons of 3 or less products or companies are not effective because it doesn’t tell me what you experienced. Good assignments in the past have been around 10 pages minimum.

analyse and summarise one problem associated with the marketing mix. This needs to start with a brief identification of the problem, stating the element of the marketing element to which it relates. This should then be followed by an analysis of the problem, using concepts from B629/BZX629. Finally, the section should finish with a brief summary of both the problem and the analysis. The analysis should comprise the largest part of this section. Choosing a suitable problem is important, so that you are able to analyse it properly, using relevant module concepts. You should choose one that you have direct experience of and, preferably, some control. It should focus mainly on one applicable element of the marketing mix (i.e. one of the 7Ps). However, many problems may have a bearing on other elements of the marketing mix, too, and your analysis should make this clear. Remember that you must use concepts from B629/BZX629;  if focusing on a product, price, place or promotion problem. We expect better answers to state the complexities of the situation and also to identify course themes. The marketing mix problem relates to price  and is as follows – Our competitors frequently deep-discount their products which dramatically affects our sales – we use a strict cost-plus pricing methodology so we are unable to respond with significant discounts. A few things that will help As sales advisers we take calls from customer looking to take sky services either cheaper that their current provider or looking to be a quote from another service provider. The offer we are given are set by the finance and marketing team and are reviewed each quarter by we cannot match some of the deep discounts that other providers offer. Sky offer additional features with there products meaning that some customers see the value and some are priced focused. I have include the product part of the paper to help understand why. Pricing and product are the main elements of the marketing mix, with pricing being the only revenue-generating elements (B629, 2011, pg.78). Through pricing, Sky compensates for the cost of production. Furthermore, the price of the product is majorly linked with the quality and satisfaction of the customer.  The services Sky offers its customer along with Sky Q products and the features analysed using the Three-level products analysis Fig 4 are of a higher quality and offer the customer more value for their money, therefore outperforms its competitors meaning customers are willing to pay a higher premium.   Sky sell their services to their competitors – to retail to their customers. Using concepts from 78-88 of the text book provider you need to apply these concepts to the problem.  i do not need a intro to sky.  Please include diagrams of the concepts but make sure you have attapted them and refrenced them.