Marketing

READ INSTRUCTIONS CAREFULLY AND VIEW ATTACHED DOCUMENTS FOR THE ESSAY IS BASED ON THE CRM BUSINESS PLAN!!MT450M5-5: Create a Customer Relationship Management Plan.GEL-8.03: Apply Critical thinking to formulate a logical solution to a problem.A spa-centered hotel chain, International Waters, Inc. (IW), has been in business for 2 years now. Their mission is to provide a stress-free stay for guests where relaxation is a priority. They primarily are located on the West Coast of the U.S. and the east and west coasts of Mexico, and all their properties contain water features and spas. IW especially caters to the business customer who needs time away to relax and recuperate. The problem that has surfaced from their analysis of the CSR database and various customer surveys is that they cannot seem to establish a long-term connection to their customers, so few return. The CEO wants to address the problem and has tasked the marketing director (your role) with providing a Customer Relationship Management Plan.Access some IW customer survey feedback recently obtained.Access the IW Customer Relationship Management (CRM) Plan templateInstructions: Analyze the scenario and the data provided to create your CRM to address the problems you identify in the template provided.Checklist: Create a CRM Plan addressing the following:Write a synopsis of the problems.State the SMART goals to resolve the problems.Describe alignment of mission to market and branding.Outline training of staff.Explain how you will create brand awareness.Provide opportunities for product testingIdentify customer touch points and explain how addressed.Describe promotion of IW to create brand loyalty.Explain how you will create value for customers from their point of view.Provide a follow-up and summary of your plan.Respond in a minimum of 2–3 pages (600–800 words) in the template using APA format and citation style.If work submitted for this competency assessment does not meet the minimum submission requirements, it will be returned without being scored.

200–250 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.For this Discussion Board, please complete the following:Now that you have an understanding of the core concepts of marketing, discuss how your understanding of marketing has changed. What do you consider the most important parts of marketing? How can you use your new knowledge of marketing in your life today?

Pick a product/service of your choice. In this assignment you will provide a high-level web strategic plan for that product and service. Remember, as you are putting together that strategic plan, think of what’s your high-level objective of your website? Is it to sell product or get people to raise their hand (or generate leads) to learn more about the product. Provide details on the following sections for this “draft plan”.What’s the objective of your website?Who’s your target audience?What type of content (information) should you have on your site? Will you have mainly copy or graphics or both? Why? What is your content there to help you achieve?How will you generate traffic to your site? (social media, email, PPC, SEO, explain your plan here)What metrics will you measure to see if your plan and what you executed was successful? Give specific examples.This should be at least 1-1/2 to 2 pages in length. You should include at least one reference.

Communicate the Value Offering (Chapters 13 and 14)MMIP Questions-NetflixQ1. Explain the elements of your promotional mix. (Ch. 13)Q2. Explain whether you use a push or pull promotional strategy, or a combination of both. (Ch.13)Q3. Discuss your use of digital, mobile, or social media marketing. (Ch.13)Q4. Discuss the elements of your advertising message. (Ch. 14)Q5. Explain your use of sales promotion, public relations, live events, publicity, or personal selling.(Ch. 14)

Factors influencing young Nepalese consumers online purchase intention.

Read the article down below .1. Write a one short 5-line paragraph Summary of the article2. Then a second 5-line paragraph describing the lecture topic (the marketing process) the article relates to3. And in a third paragraph state lessons learned https://www.wsj.com/articles/what-goes-into-wine-label-design-1432308290

Module 6: Week 6—Price and Deliver the Value Offering (Chapters 11 and 12)MMIP QuestionsQ1. Explain your pricing strategy (penetration, skimming, competitor-based). (Ch.11)Q2. Discuss various pricing tactics that have or would prove effective in stimulating sales. (Ch.11)Q3. Discuss the distribution strategy relevant to the product/service. (Ch. 12)Q4. Explain the channels of used to distribute the product/service. (Ch.12)Q5. Explain the firm’s use of e-channels, e-retailing, or other non-traditional methods of distribution. (Ch.12)Company/Product is Netflix streaming services

Read the article down below.1. Write a one short 5- line paragraph Summary of the article2. Then a second paragraph describing the lecture topic the article relates to (Modern marketing/ productivity & marketing planning)3. And in a third paragraph state lessons learnedhttps://www.wsj.com/articles/u-s-factories-are-working-again-factory-workers-not-so-much-1482080400

Marketing plan Task description You are expected to reflect and respond to seminal questions on business related to strategic marketing. An important aspect of this process of reflection involves bringing your ideas together and applying them to a relevant scenario. A capacity to develop an argument is necessary to clearly present your ideas to an audience unfamiliar with your concerns. Support for your ideas will involve mustering evidence to demonstrate theory and critical analysis. Your task is to undertake market research to identify a suitable marketing strategy for a product or service within your chosen organisation (see below). Your marketing strategy will be in the form of a business report (1. Executivesummary / 2. introduction / 3. analysis / 4. body / 5. conclusion / 6. references / 7. appendix, and so forth) which addresses the following: Key marketing concepts, theories and statistical techniques that contribute to your marketing strategy. Consider the organisation’s corporate strategy and explains how this connects to the  strategic marketing strategy and plan. Discover how the marketing strategies are devised, executed and evaluated.? Develop an initial enterprise marketing plan that includes the product, price, place and promotional objectives. Identify the relevant market segments, targeting, brand prioritising and positioning. Locate market segmentation and product positioning to develop potential distribution channels and communications campaigns. Consider the legal, ethical and societal influences that impact on the marketing strategy.? Explain how organisational resources are used to accomplish business objectives, pursue targeted activities, and achieve competitive advantage. Critique the relevant articles in the Strategic Marketing unit and modules platform. Refer to the market research behind the proposed marketing strategy.? When completing this task you should consider the following advice. Reflect on the Background to this strategic marketing initiative (e.g., What is the problem, and why is it problematic?) Design a Solution to the meet the market (e.g., What is your solution? Why will it be better than other solutions?) Provide a Statement on strategic marketing (e.g., Why is it any one or more of these?) Recommendations (e.g., What needs to be done to implement the solution?) Executive Summary (300-500 words) is a condensed version of a business document that summarises a longer report or proposal (e.g., What is the background information, analysis and main conclusions) Choose The mythical company AI Robotics organisations for your report. AI Robotics You are the head of the marketing department for AI Robotics. The Research and Development unit has recently unveiled a driverless family. Your company has made the decision to enter the driverless vehicle market niche with this new vehicle. The company’s board has expressed concern about the potential negative impact of recent media reports about incidents involving driverless vehicles. They have asked you to prepare a report on your marketing plan for a small fleet of autonomous vehicles. To begin with Read this selection of articles on Driverless Cars from “The Conversation” Watch a video on ‘The Future of Driverless Cars Task summary ·       Develop a marketing plan that reflects and responds to seminal questions on business related to strategic marketing. Your plan will be presented in the form of a business report (with a specific structure). The report will be evaluated using the criteria outlined in this rubric. ·       Including references to other readings to support and contextualise your opinion is required. ·       Essays must follow the APA 7th edition referencing style. ·       Essay referencing for academic from google scholar.

Analyse 5 companies, 4 Belgian and one international digital web agency. My thesis is about my digital agency, and I need to do a competitor analysis, so I want to analyse 5 companies here.  One of them is onlyhumans.com, another is webhero.be. The other 3 are free for choosing, just make sure there are 2 more belgian companies and 1 international agency. Discuss strength weaknesses etc…