Marketing

Taking into account the current COViD-19 situation, FIVE most important things you would want a potential client to know before you create a digital marketing strategy for them.Five things:Good content ,social media, Email Marketing, UX, SEO Strategy

The Themes:One – The Basics of Marketing – what is marketing – what is connectedness – what is customer creation – what is the marketing approach versus the sales approach – what is value creationTwo – Knowing Your Industry – what are the details of the industry you are studying (Primary industry of Apple is Consumer Electronics) – how is the industry changing – what are the major statistics of the industry (research databases)Three – Knowing the Marketing Mix – what are the major elements of the marketing mix as they apply to the company you are studying – hint, they start with the letter P and there are four of them – and we added a fifth – align the mix with the other elements we discussed that start with the letter C (Customer Solution)Four – Knowing your Product and the Brand – what efforts is your company making in the areas of product development – perhaps it needs to do more – at what stage is your brand in the product life cycle – what is your product’s brand vision, personality and position – the details

Consider a purchase you recently made (for interest, assume that the purchase was over $100).Describe your decision process in a minimum of 175 words:How did you determine your need?How did you search for information?Did you evaluate alternatives?Did you have criteria upon which you made your choice?How did you assess your purchase?

InstructionsPart 1: Compare and contrast the similarities and differences between a four Ps approach to marketing and the value approach (creating, communicating, and delivering value).Part 2: Select two advertisements. Describe the needs identified by Abraham Maslow that each ad addresses. What consumer segment is being targeted?Part 3: Find an international version of one of the prior selected advertisements. What differences do you detect in the international version of the ad? How did the underlying aspects of marketing and psychology utilized in the advertisement change?Note: Please review my expectations for the assignment. I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format. Deliverable length is a minimum of 2 body pages.

Company: BrowhausQuestion 2(a) Analyse the mode of market entry used by your selected company/ brand to enter any one of the overseas markets. Discuss the reasons why the specific mode of market entry was chosen and explain if the disadvantage(s) had been or could be mitigated. (16 marks)(b) Examine the product mix for your selected company/ brand and suggest two (2) ideas to help the company modify or improve its product mix to attract more customers.Note: A minimum of four (4) product lines should be illustrated and if the selected company has a wide or large product mix, you need not cover all. (24 marks)

Select from the following categories (one example only.)  Use secondary data such as commercials/adverts; webpage; media and research reports, to validate your discussion and analysis.a sport organisation (private or non-governmental such health and fitness centre or sport federation)a sport facility (stadium, sport arena)a league (Formula 1, NBA, Premier league etc.)a competition (Qatar Motor race, ATP, ect)sport productnon sport product using sport as part of its marketing strategySport TV channelThe term paper focuses  on branding, to examine branding strategy including brand equity800-1000 words max excluding references and table of content.Essay submission is individual electronically and will be checked for plagiarism through Turnitin. (Keep electronic prove of submission). Deadline TBCOutline for the content (see also rubrics for the term paper)Introduce briefly the case study (see examples above)Content:explain briefly the framework and concepts from academic literature (not wikipedia, but from academic sources)Discussion an analysis: apply the framework to your case study (based on secondary data –webpage of the product brand, adverts and commercials, media reports, research reports). See slides onbranding strategy and how to measure brand equityConclusion: main issues/trend resulting from the analysis and discussion regarding the branding strategy of the selected case study (strength/weaknesses, uniqueness, characteristics…etc)

Business Level Strategies: ·      What generic business strategies does the company implement: Does your selected business have differentiated (or cost-leadership) products or services? If so, what is the basis for this differentiation from the competition? Differentiation or cost focus can often be determined from a close examination of the annual report. All firms will talk about costs, but a differentiated firm will also highlight how it views its products (service) to be different from the competition. You can review the Value Drivers section of the text for some thoughts on the basis of the differentiation. Ch 6·      Where is your firm’s industry on the life cycle as shown in Exhibit 7.4? What are the strategic implications? Ch 8·      What is the firm’s innovation strategy? Does it rely on incremental or radical innovations? Disruptive or architectural? What are the competitive implications of the firm’s innovation strategies?Ch 66) Corporate Level Strategies: ·      Research what strategic alliances your firm has entered in the past three years. If there are several of these, choose the three you identify as the most important for further analysis. Based on company press releases and business journal reports for each alliance, what do you find to be the main reason the firm entered these alliances? Has your firm participated in any mergers or acquisitions in the past three years? What was the nature of these actions? Did they result in a consolidation of competitors? – Ch 9·      Is your firm vertically integrated? Explain your reasoning in the context of industry value chain. – Ch 87) Global Level Strategies:Begin with a discussion of why (or why not) the firm might be/have been motivated to expand internationally. Do they need larger markets, lower input costs, or new competencies to gain or sustain competitive advantage? Analyze the pros and cons of global expansion in this specific context by using the integration responsiveness framework.  – Ch 10

Please use APA format to do the marketing plan of the productProduct: DocuSign® eSignatureIncluding:?    Company Description (highlight the recent history and recent successes of the organization.)?    Situation Analysis-    Company goals (three key aspects of the organization strategy that influence the marketing plan: the mission, goals, and core strengths/sustainable competitive advantages)-    Company Positioning and Messaging?    Previous Year’s Marketing Analysis-    Overview of the company’s financial results?    Evaluation/Measuring (Indicates how the plan will be monitored (controlled) to ensure that you are on target. Here include the standards that you will employ and how you will monitor performance against these standards, and how corrective action will be taken if necessary. Specify contingency plans.)?    Technology- (current technology assessment and future deployment)?    Conclusion – Here include a brief statement of your significant conclusions plus what you have learned from the project. Also, what you would do differently were you to prepare another marketing plan for a B2B marketplace

PurposeTo conduct research on a topic related to communication and media. An important part of the process of social science inquiry is reporting the results of your research. You have a responsibility to do this in a formal, structured written report that will be evaluated by your instructor according to a set of rubrics similar to those used to evaluate such works by journals for publication (only, not as strict!).Research Report Tasks (summative assessment):The Research Report should be prepared in strict accordance with the current edition of the Publication Manual of the American Psychological Association accessible via: http://www.apastyle.org. Sexist language is prohibited, including gendered pronouns.Use your word-processing software to add a header that will appear at the top of every page that includes the report title (everything before the colon!) and the page number. The header appears within the top margin, not below it.You are allowed (encouraged!) to use tables, graphs and charts in reporting your findings, but no more than four (4) and no larger than half a page in size—tables, graphs and charts will NOT beincluded in the Research Report’s word-count.Your Research Report should have the following content and section headings in the specified order as presented below (note: no table of contents required):A. Title and Title Page:Title should identify the study’s variables and/or theoretical issues under investigation and relationship between them. On the title page include all authors and their affiliation (in this case, each student’s specialization).EXAMPLE:The Influence of Social Networking Sites on  Political Behavior: Modeling Political Involvement via Online and Offline  ActivityTonghoon  Kim, Doctoral Candidate, Dept. of Communication, University of ConnecticutDavid J.  Atkin, Professor, Dept. of Communication, University of ConnecticutCarolyn A.  Lin, Professor, Dept. of Communication, University of ConnecticutB. Abstract: Write an abstract of approximately 100 words. It should be included on the same page as the title page but below author(s). The abstract should:Summarize the study’s focus and intent.Identify the problem under investigationIdentify the study participants and/or observations and sample size or number of observationsIdentify the data/information gathering procedures and research designIdentify the major findingsIdentify the conclusions and implications of the studyC. Introduction: Write an introduction that includes:Importance of the problem (theoretical &/or practical implications)Review of relevant scholarship (your study’s relation to previous work; i.e., your literature review)Specific research questions and/or hypotheses and/or objectivesHow research questions and/or hypotheses and research design relate to one anotherD. Method: The method must:Include a description of the participant and/or observation(s) characteristics including eligibility and exclusion criteria and major demographic and/or descriptive characteristics.Explain how sample size was determined and what sampling procedures were used for selecting participants and/or observations.Explain what was the intended sample size and the actual sample size if different from intended.Explain the type of research instrument and/or procedure used, how was it used and in what setting/location.Explain how ethical standards were met.E. Results: The research results must include:Total number of participants and/or observations and dates defining the period of data collection.Information concerning problems with quantitative and/or qualitative assumptions and/or data distributions that could affect validity of findings.Statistical software program used and/or means of analyzing qualitative data.Report all analyses performed and describe the results.F. Discussion: The discussion includes:A statement of support or nonsupport of all original research questions and/or hypotheses and/or objectives. Distinguish between primary and secondary research questions and/or hypotheses and any post hoc qualitative explanations.Similarities and differences between result and the work of others (from your literature review).Sources of potential bias and/or other threats to internal validity.Limitations and/or identifiable post hoc weaknesses of the study.Generalizability (external validity) of the findings, taking into account the target population and/or other contextual issues related to understanding the communication topic under examination.Concluding paragraph, discussing implications for possible future research.G. References: All works cited in the Research Report are to be listed in alphabetical order in APA Style with a hanging indent, single-spaced, with a line break between references.Write the paper well (check your grammar, spelling & punctuation). Work from an outline!

Assignment:  To develop a promotion plan for your product in the country you selected. ·       Essentially, you will be describing the promotional objectives, strategies, and tactics.  In addition you will consider the overall communication message that is suited to the local culture.  o   Include a a description of your product and name the country. o   Include a description of your target audience, using the four bases for segmentation.  You will need to quantify the total size of your target audience.  For example, if your geographic basis is a particular city, your demographic is women, ages X – Y, research and record the statistic.  This is necessary in order to state your promotional objectives.  More on this in the lecture and PowerPoint. o   List the types of promotion – select at least four (4) of the promotional ‘tools’ – e.g., advertising, sales promotion, direct marketing, public relations, social media, etc. o   Write the objectives and describe the strategies and tactics. o   Determine the type of media to be used, e.g., electronic (TV, radio, Internet, social media), print (magazine, newspaper), etc.  Provide a rationale for your choice of media. o   Determine global choices with respect to promotional messages §  Recommend new copy for foreign markets in host country’s language? §  Translate the original copy into target language? §  Leave some or all of the copy elements in home-country language? ·       Consult the textbook, the Chapter lecture and the PowerPoint on writing promotional objectives and strategies.  For the PowerPoint, click here   ·       Note:  Remember to cite your sources, using the APA style.  Note:  You should not need to cite the PowerPoint because, for one,  it would not be retrievable by others and, two, it is simply a tool or guide for this assignment.  ·       Note:  There is a sample plan posted here.  It is an excerpt from a former student, whose permission I have to share it with you.  However, this sample plan was the culmination of two courses.  It has been edited to shorten its length to illustrate the promotional tools.  It doesn’t use the APA style (as you will do).  o   The main reason for showing you this sample is to illustrate how to outline the chosen promotional tools and how to write the objectives, strategies, and tactics.  In addition, this sample plan does not address some of the global choices with respect to promotional messages. The point is that your assignment will look exactly the same as this sample plan.  o   Again, please view the PowerPoint to learn how to write measurable objectives and how to differentiate between strategies and tactics.  Click here.