Marketing

For this deliverable, you will provide comprehensive final recommendations to the marketing communications plan based on your analysis, insights and key learnings from the communications audit from the first part of the project. Do not provide HR focused solutions such as hiring a new employee to solve problems. Important Note: Short-term recommendations require less than one year to implement. Long-term recommendations require more than one year to implement.  This is an individual assignment. You will be required to research the organization in depth (You must have a minimum of 15 good quality sources of research/information. The company website (includes multiple pages on the website, social media sites) counts as one source.  Audi Audit Project Part 1 = The first part of the project that has been done. Please create the goals based on this pdf.  MRKT 3211 Group Project Marking Template Phase 2 = Marking criteria for this assignment.

Answer each of the following questions as completely as possible. Answer all parts of multi-part questions. Each response should be no more than four typed, double-spaced pages. These are critical thinking questions, but you must support your answers with facts from your reading and viewing materials. Do not merely copy your answers from your course materials. Formulate answers in your own words, paraphrasing or quoting the course materials as appropriate. Be sure to cite these references in an appropriate manner by using footnotes or endnotes. If you use outside sources to strengthen your answers, be sure to cite them also. Before submitting your work, proofread it for correct spelling, grammar, complete sentences and paragraphs, and clarity of expression. Be sure to keep a copy of each assignment for yourself. Consider that you are selling a line of toys that, because they are made overseas where labor costs are far lower, can be sold using a low-price strategy. If a buyer raises a price-based objection, what would you say to convince him that your price is appropriate? What closing strategy might you use here? Consider the same scenario as in question 1–that you are selling a line of toys that, because they are made overseas where labor costs are far lower, can be sold using a low-price strategy. If a buyer says, “You get what you pay for, and I don’t want inferior foreign goods,” what would you say to convince her that your products are of equal quality to those made in the United States?

Description of the assignment : Brand Management Create an individual report, using the following tools and models which we studied in class, respective: –  positioning, – segmentation – marketing mix, to evaluate a brand of your choice.If you choose a new brand you will need just a short introduction of that brand (shortly describe what is it about) and than focus on the key elements mentioned above. The brand I am choosing is Louis Vuitton You must show an understanding of the respective tools by demonstrating an ability to apply them to a real brand and draw sensible conclusions regarding the brand from that application. The report should have max 2.000 words. You will be marked against the rubric which is available to see on the uploaded file

Individual project  As a new recruit for a start-up business, you have been asked to recommend and develop a plan for the e-business brand. The business can be selling a product or service. You are expected to investigate similar businesses selling similar products/service (two competitors) to see how they are selling the product/service, and you need to profile the ideal customers, and evaluate the purchase process/customer journey. For this assignment i have attached what has been asked to complete this assignment. 

Discuss the existing customer loyalty program that is being used by Etsy, Inc. What are its strengths? What opportunities are there to improve the program? Measure its success based on current sales revenue of the brand. What are customers saying about the program based on reviews? How transparent are terms being communicated to customers and how easy is it to use? How are the “6Cs” (Coverage, contribution, commonality, complementarity, conformability, and cost) being used in terms of communicating and implementing this IMC (integrated marketing communications) program? Your paper should be 3-4 pages in length (excluding cover page and references) and formatted according to the APA7_Template_Paper__5.2020 v1. You must include a minimum of five credible, academic or professional references.

You work for an automobile manufacturer that offers a complete line of vehicles, from full-size pickups and luxury sport-utility vehicles (SUVs) to economy cars and hybrids. After analyzing the recent changes in consumers’ buying habits, your manager wants you to create a marketing information system for the firm. The system should help the firm identify early trends in the marketing environment. Begin your post by describing an automobile type from the line of vehicles that you will use for the remainder of your post. Then, create a 300- to 400-word response to any two of the following bullet points: Identify the variables in the marketing environment that need to be monitored to recognize and predict trends. Explain the need to monitor trends for each of the identified environmental variables. Describe how you will monitor these trends. Describe the role of marketing research in understanding how consumers’ perception of these trends impacts their selection of this automobile. Be sure to properly cite your sources using APA; include your references and in-text citations

After reading”Glossier: Co-Creating a Cult Brand with a Digital Community” answer the following six questions. each question should around 100 words , and be sure to answer each question completely to show you’ve read the case thoroughly and thoughfully. 1. How should Glossier best deploy the $52 million infusion of capital it has just received from its Series C fundraise? 2. Which of the four paid media programs (peer-to-peer sales representatives, influencer marketing, paid media, and customer loyalty program) should Glossier pursue? Why? How might each of these programs change its relationships with its customers? 3. Assess Glossier’s distribution strategy options. Should the company open more showrooms? Should it do more pop-ups? Should it begin selling wholesale to retailers like Sephora? Why or why not? How might each of these decisions affects its relationships with its customers? 4. Across the marketing mix, how can Glossier best utilize its brand community? How does your answer to this question change as the Glossier community exponentially scales? 5. Assess the strength of the Glossier brand. From what does its strength derive? What weaknesses do you perceive? How sustainable are its brand-related competitive advantages? Why? 6. Is “best friends” the most effective relational template for Glossier’s desired relationship with its customers? Why or why not? What is exciting and what is worrisome about this type of relationship?

Basically, there are two options. One is to find a good market result advertisement to analyse it why it was succeeded. The other is to analyse a bad ad, why it fails, what types of prejudice that makes people feel violated(gender discrimination, Racism etc).  Need to briefly describe the ad first.

Please give a short statement that describes your academic interests, purpose, objectives and motivation in undertaking this postgraduate study. (max 3500 chars – approx. 500 words) Relevant Knowledge/Training Skills Please upload a brief (1,000 words maximum) personal statement that: Explains your interest in this area area Describes any relevant research experience –  for example, as part of a previous degree Lists any academic work you have published or which is awaiting publication I want a model essay for my graduate school application. I’m applying for marketing programs please contact me for further information.

What is the difference between elastic demand and inelastic demand? Which factors might influence the price elasticity of demand for items such as “a portable air conditioner”? Why? Your discussion must be a minimum of 200 words.