Marketing

Freemium is a newer pricing strategy that is targeted at both consumers and businesses. Mailchimp (Link: https://mailchimp.com/) is an example of one targeted at businesses. What do you think are the advantages and disadvantages of Mailchimp’s pricing model? In order to help you evaluate, consider who Mailchimp might be targeting at each price point and other companies targeting businesses using a freemium model.

I am applying for an (Online MARKETING ) program in (southern new Hampshire university SNHU) (https://www.snhu.edu)  and I want to write an admission letter (letter of intent). here is some personal Informations that might help you for the essay: I graduated in INTERNATIONAL FINANCE  from( BAHCESEHIR University – https://bau.edu.tr)in ?stanbul,Turkey.  the reason for applying for a MARKETING program  is to improve my self in the Marketing  field and get some knowledge that can improve my career in the future. after graduating from this master degree I am going to start my own business. also I believe that getting a marketing degree will make a big advantage to my current job and improve my career .

Chapter 14 discusses a number of ways that marketing influences our culture (cultural stories, sacred and profane consumption, fashion, innovation). Taking a look at your own consumption patterns, explain how marketing influences your own consumption of products. For example, do you send Christmas cards as part of “ritual” consumption? What about following fashion tends and purchasing the latest technology?

Mid Term: Covers chapters 1 through chapters 7 For the Mid-term you will create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product. 1) Define and explain each of the following tools/concepts below. The strategic planning process S.W.O.T Market Segmenting Target Marketing Product Positioning Offerings: —product, price, and service. 2) Use two or more of the concepts from part 1 in your product assessment. 3) Analyze security, privacy, ethical, and legal issues related to the digital information world and marketing The mid-term needs to be in a Word document and in APA format. You must cite at least 3 academic references. The page requirement is a minimum of 4 body pages in length. This does not include the cover and reference pages.

Visit Alibaba’s website (www.alibaba.com) and search for exporters of a B2B product; describe your experience. If you are an importer, what are the advantages and disadvantages involved in using Alibaba? Visit Amazon’s website (www.amazon.com); what is the difference between Amazon’s and Alibaba’s websites? In a Forbes article: “Alibaba and the 40,000 thieves” it was alleged that Alibaba sells an unprecedented torrent of sham and counterfeit goods,” and that neither the big brands manufacturers, nor the Chinese or American government pressure can do much about it. Forbes stressed that only Jack Ma, the man who oversees the world’s largest online retailer can; however, closing down the fakes would undermine his empire (Schuman & Ho, 2015, p. 100). Provide your take on that, and explain your rationale. What steps should Alibaba take, if it intends to dominate the global retail market?  Only use scholarly and reliable non-scholarly sources such as Bloomberg, Reuters, Statista, Money, Forbes, Fortune, FT, and WSJ (no answer.com, QuickMBA, eHow, Wikipedia…….). 3. Assignment should be supported by at least two scholarly (peer-reviewed articles to support concepts), and at least four reliable non-scholarly sources (to provide consumer, market, and industry information); in addition to the course readings. 4. Assignment should be written in a paper format; not a question and answer format. 5. Please include the following: A half page Introduction, and a half page Lessons Learned & Conclusion at the end of your paper. An executive summary is not required. 5. All questions are to be attempted. Relate your answers to research and course reading. Do not restate the information from the case study; go beyond the included information; analyze! 6. Paper should be 7 – 8 pages long, with one-inch margins, 12-point font, double-spacing, and should be posted as a Word document. The cover page, reference list, and appendix are not part of the page count.  All graphics (if used) should be placed in the appendix. 7. Use APA format for intext citations and the reference list.

You will be required to undertake an individual written paper related to a particular organisation of your choice. The overall aim is to evaluate ways in which changes within this organisation’s MACRO environment might impact upon its marketing strategies and activities. You will be assessed on your ability to: Within an evidence based scenario of a potential change in any of the MACRO environment forces of your chosen organisation:  A) Critically evaluate the company’s strategies for sustainable competitive advantage, segmentation (including targeting and positioning) andbranding  B) Identify and critically assess two opportunities for growth within the organisation’s MACRO environments  C) Make clear links to the marketing theory that underpins your work D) Write a logical, well-presented and accurately referenced piece of work The length of the report will be 2500 words +/- 10%. The word count limit is there to test your skills of conciseness and focus – keep your work relevant to the subject matter. Key sections with suggestions as to word count Contents Approximate Word Count Weighting  1. Brief summary statement of the change in any of the MACRO environment forces of your chosen organisation. 200 words  2. Potential impact on marketing strategies under the following headings: • Competitive advantage • Segmentation, targeting and positioning • Branding 1700 words  3. Identify 2 specific growth opportunities in the company’s macro environments and set out what the company should do to take advantage of these 600 words  4. Bibliography (not included in the word count)   Your report should be a maximum of 2500 words (+/- 10%) excluding title page, references, and appendices. Sticking to a strict word limit is difficult and an important skill for you to acquire, so make sure that you write in a concise and focused manner. It should be typed font size 12 and 1.5 line spacing and must be presented in portrait format, not landscape.  An essential feature of the report is to illustrate how theoretical constructs or models can be critically analysed and applied to organisations in practice.  Referenced at least 10 discrete references   Strong critical thinking and analytical reasoning at postgraduate level. Please make sure you are clear on these requirements

Assignment Details Assignment Description Primary Discussion Response is due by Friday (11:59:59pm Central), Peer Responses are due by Tuesday (11:59:59pm Central). Primary Task Response: Within the Discussion Board area, write 600–800 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.. As the firm looks for ways to offset the domestic downturn in sales, Deborah, the CEO of your company, wants to determine if a global strategy is a good fit for the organization.  She has designated you as the manager for this project.  You will work with your team to develop a global marketing plan for your organization. You begin your research in deciding if and what the global strategy should be. You get your team together and begin to discuss a plan on how you will research this possibility. You start the meeting by saying “Let’s brainstorm and start to get a plan together for a possible globalization strategy. Tiffany, I’d like you work with me to begin researching possible locations.” Tiffany says, “I think we need to research some locations, but I think there is more to it than that. There still needs to be a decision on the type of strategy or approach we are taking. Would we use a multidomestic approach, a global approach, or a transnational approach? I’m still not entirely convinced a global strategy is the answer.” “Great point, Tiffany. It is obvious to me as well that we need to explore a strategy that will put us in a better position to handle the economic downturn. We have to provide the board with the facts. They seem to be leaning in the direction of a global strategy, but I’m not sure it’s the right move either. That’s why we need to do research.” Domestic profit margins have dropped by 2% this quarter. You wonder how you and your team can help fix this. Is a global strategy the answer, or should the company continue to focus on the domestic market? You call a team meeting to learn about the progress of their research.  Tiffany, one of your team members, begins the discussion. “I think we need to look at some of the internal factors,” she says. “We know what our capabilities are on the domestic front, but what about in the global market? We have a fairly strong market presence here in higher-end markets, but how does that translate globally?” Discuss the following: How do you define a global strategy? Compare and contrast global strategy with other international expansion strategies. Identify a minimum of 3 possible countries for globalization. Research each of these locations in the furniture industry, and document both the pros and cons of using these in global strategy. What country would you choose? What evidence can you provide in support of your choice? What evidence might somebody else, who does not agree with you, provide to support an alternative choice? Recommend two or three areas to benchmark in preparation for the decision regarding global expansion. MUSE materials provide information regarding this topic. The materials found in the M.U.S.E. may help you with this assignment, such as the audio file Benefits of Globalization. This file provides real-world experience, which may help you with this assignment. Responses to Other Students: Respond to at least 2 of your fellow classmates with at least a 100-word reply about their Primary Task Response regarding items you found to be compelling and enlightening. To help you with your discussion, please consider the following questions: What did you learn from your classmate’s posting? What additional questions do you have after reading the posting? What clarification do you need regarding the posting? What differences or similarities do you see between your posting and other classmates’ postings? For assistance with your assignment, please use your text, Web resources, and all course materials. M.U.S.E. may help you with this assignment, such as the audio file Benefits of Globalization.  Listed Below: Introduction The story that you are about to hear is from actual events that occur in the field. Its purpose is to provide you with a real-world example from a seasoned professional in the business world. Benefits of Globalization Because our firm’s lack of globalization was identified as the culprit of downward manufacturing margins, we decided to focus on a plan that would accomplish two things in the global marketplace. First, we wanted to bring the cost of production down by exploring manufacturing alternatives outside the United States. Second, we wanted to establish a supply chain network that would allow our company to penetrate new markets quickly and efficiently in developing economies. We found that countries that were ideal for manufacturing our products included Brazil, Russia, India, and China. These countries have strong currencies and a rapidly growing consumer population. These countries were chosen for manufacturing sites based on their recent economic growth, sound infrastructure (utilities), political stability, and overall cost of operations. We shopped only for manufacturing plants that were close to ports or along rail lines, and in countries where labor costs were a fraction of those in the United States. We found that we paid at least a third less for labor abroad than we did at home, and by manufacturing in foreign cities where products were in demand, we saved on costs that would have been associated with exporting products from the United States. Because, up to this point, globalization had not been our company’s strong point, we engaged an international logistics firm to help determine the best practice global manufacturing sites and how to efficiently transport our goods to familiar and unfamiliar markets. It was not long before our company began to command market share at the global level. By increasing market share while lowering operating costs, profits margins started to trend upward at our company. We maintained our position as a market leader not only in the United States, but in the world as well. Unit 1: Beginning Development of Global Strategies  Book:Strategic Management in Dynamic Environments by McGrawHill Create ISBN: 9781309054956 Unit 1 uses:McGraw Hill Create – Chapters 1 and 7. Chapter 4, pg. 99 Development of Global Strategies

As an e-marketing consultant, do the following: 1.     Investigate the following e-marketing mix elements (DON’T investigate other elements like pricing or distribution): a) Internet Products, and/or b) Social Media/Influencers Marketing   2.     With your knowledge of Information and Communication Technologies (ICTs), analyse why and how some latest ICTs can help e-marketers better design Internet Products, and/or Social Media/influencers Marketing.  Examples of ICTs are: * Artificial Intelligence: image/face/fingerprint recognition, computer translation, chatbot, etc. * Virtual/Augmented Reality, Avatar Generator, Reverse Image Search, Voice Assistant, etc. * Big Data, Data Mining, Text Mining, HTML5, Hashtag, Streaming Technologies, etc. * Internet of Things (IoT), 5G, NFC, SET, etc.   3.     In your analysis, apply the theories and concepts discussed in the module, including but not limited to: * marketing strategies, STDP, 2Is (i.e., individualization and interactivity) * customer interface, customer relationship, customer experience * internet user characteristics and CB online, AIDA, “Think, feel, do” * Internet products, product value hierarchy, and customer co-design * IMC, Digital Owned, Paid and Earned Media, Community Levels and Criteria, Social Media   Influencers   4.     Provide real examples or suggest new practices to elaborate your analyses, like the following examples: * Google relies on AI in providing its search engine services (Internet product) * HSBC uses chatbot in its banking services (Internet product) * McDonald’s HK partners with Karena Lam (???) and uses Facebook and YouTube to  promote its new product “OmniPork” in HK (social media marketing), or * Dr. Martens partners with KOL Hana Tam (???) and uses YouTube to promote its shoes in   a video titled “4 Ways to rock with Dr. Martens” (social media and influencers marketing) Marks mainly go to your ability to analyse clearly why and how some latest ICTs can be applied to the selected e-marketing mix elements, as well as your understanding of the e-marketing mix elements and your applications of relevant e-marketing theories and concepts in your analysis.pls find above information of teacher requirement.  and my requirement as below: Question 1: pls use the terms and explanation of my attached class notes first, and don’t use too much information on the Internet. Question 2-3: I think #3 is the guideline of question 2, pls use the terms and  concept of my class note as my teacher mentioned it should be analyzed with my current knowledges. And, the analyze of the ICTs should follow the requirement of #3.  Question 4: As the examples my teacher show us are relevant to global company or case in Hong Kong. I think you should apply an example which is well-known in worldwide / common in Hong Kong.  Overall, there are only 3 questions to answer (#3 is the guideline of #2).  Thank you so much and look forward to your work:)

In chapters 19-20 of your text, pick an IMC topic and comment on it. Be sure to give some background before you give your opinion. The discussion posting should be at least one full page single spaced. That’s about four paragraphs in length. On another date the same week, respond to two other posts. Pick two that were on topics other than your own. The response should be at least a few paragraphs in length.

Analysis:  The New Marketing   Read The New Marketing textbook throughout the course semester and select three chapters in the book to analyze.  Provide a summary of the three chapters you find the most powerful.  And, list the major highlights from these chapters. Book: The New Marketing: How to Win in the Digital Age.    Burgess & Burgess    |   SAGE Publishing. 202 ISBN 978-1-5264-9011-7 (hardcover) ISBN 978-1-5264-9010-0 (pbk) ISBN 978-1-5297-3830-8 (ePub)