Marketing

General Education Common Graded Assignment: HLTH 101 HLTH 101 is a general education course designed to promote personal responsibility, critical thinking, and lifelong learning. One of the goals of this assignment is to assess student competence for each of these objectives: I. Written and Oral Communication – develop and implement a plan appropriate for promoting personal wellness; demonstrate effective oral, written, and critical thinking skills as they relate to health behaviors contributing to a wellness lifestyle. II. Critical Analysis and Reasoning— develop and implement a plan appropriate for promoting personal wellness; interpret technical and medical language as it relates to health and wellness; determine how personal decisions influence community and environmental health; and demonstrate knowledge of current wellness information and issues. III. Information Literacy— evaluate the credibility of health information from sources. IV. Scientific and Quantitative or Logical Reasoning—develop and implement a plan appropriate for promoting personal wellness; differentiate between a holistic/preventive medicine model and a treatment model. V. Personal and Professional Ethics— Determine how personal decisions influence community and environmental health. In addition to the above general education objectives, this assignment assesses students’ understanding and application of the following skills and knowledge specific to HLTH 101. • A Wellness Lifestyle • Nutrition, Fitness, and Weight Management • Chronic, Communicable, and Degenerative Diseases • Consumer Health Purpose: To develop a plan for personal well-being utilizing the six primary dimensions of well being. The six primary dimensions of well being include; physical, emotional, intellectual, spiritual, environmental, and interpersonal wellness . Assignment Instructions: 1. Reflect on the very beginning of the semester and your initial perception/definition of well-being and its presence in your life. a) How did you define well-being for yourself at that time? b) How do you define well-being for yourself now? Be sure to include the six dimensions of wellness. c) Explain the differences between your definition at the beginning of the semester and now, as well as how you arrived at a new definition, or explain why you did not change your definition. 2. Describe in detail three habits that you have learned in your Health 101 course that can contribute positively to minimizing your risk for chronic diseases and could potentially reduce your interactions with the traditional health care system. a) Which dimension of wellness do each of these habits fit into most closely? b) What benefits in addition to minimizing chronic disease risk could you expect? 3. Based on your definition of wellness and the behaviors described in section two of your paper create a personal plan for well-being including one item for each of the six dimensions of wellness. Defend your choices by citing research illustrating the benefit of each. 4. Select an issue related to your well-being (Examples include: soda, cigarettes, alcohol, processed junk food, personal care products, just to name a few) and indicate whether or not corporations should be held accountable for products that humans use or eat that are known to contribute to chronic disease? State your position on this issue and provide information to support your position as well as ethical implications. Discuss how your research and your position on the health issue you have selected will influence your future health care decisions? Assignment Guidelines: 1. The cover page should have your student ID number, course number and section, and the date of submission on it. DO NOT put your name on the cover page. 2. Use Times New Roman font and set the font size to 12 3. Set the line spacing to double-space. 4. Set the margins at one inch and the spacing at zero. 5. Answer questions in complete sentences in paragraph form. 6. Perform a spelling and grammar check before submitting. 7. Use a minimum of six references from academic journals published within the past five years 8. Include a separate reference page at the end of the paper in APA format. 9. Use in-text citations from your sources in the body of the paper in APA style. 10. The paper length will be four to six pages. 11. Submit TWO copies of the paper in the following order: cover page, paper, and references. Grading Information: • This assignment will account for at least 10% of the total course grade. • See attached rubric for details about how your assignment will be graded Submission Guidelines: • DUE DATE: TBA • Submit your completed assignment in hard copy, or electronic format by the selected due date. • Submit TWO copies. • One copy should only include your student ID, course name, and section and should NOT contain student or faculty names; • The other copy should contain your name as well as the course name and section. This is a unique assignment in that you will complete a pre-survey (during the first two weeks of the term), a post-survey (during the last two weeks of the term) and write the paper described in this attachment. During the term you are to contemplate your health assignments throughout the term. This should help you with the final write-up. Here are the survey links. A hard copy of the survey can be found under the Units of Study link. Take the survey during the first two weeks of the term and be sure to record your numerical as well as descriptive score for later use. Take the survey during the last two weeks of the term and record your numerical and descriptive score. Please see the attached documents for my score at the beginning of class and at the end

Choose any TWO titles to complete two 1000-word essays; 1000 words (max) for each, excluding references, footnotes, graphs, tables and appendices that you may wish to add. so total 200 words (excluding references) Answers will be submitted through ‘Turn-it-in’ for similarity and plagiarism checking; plagiarism will not be tolerated and plagiarised work will not be graded. no hypothesis or thesis. But put in references (5 or 6 will be sufficient). The university prefer the Harvard system of referencing.

After COVID-19 Crisis, un-tact society is another social phenomenon that many try to keep this by social distancing. This aspect became a big challenge to those companies contact with a number of customers is inevitable. Starbucks is one of the biggest global Café corporates which provide “Coffee with a decent place for human interaction”. How does Starbucks which used to provide Third Place to its customers globally set marketing strategy after COVID-19? What is their survival plan?

all marketing strategies are built on STP (Segmentation, Targeting, Positioning) By considering STP! -Explain  the marketing communication of any retail brand you choose (WALMART) -What is their unique selling proposition (USP)?  -What is their message  to the consumer/customer? -How do they communicate their message ?

For Atlanta Harts-field Jackson Intl’ Airport (ATL) 1. Highlight the importance of airport advertising and evaluate its effectiveness. 2. Discuss the role and advantages/disadvantages of sponsorship. 3. Assess the purpose of public relations and provide recommendations for improving communications.

INSTRUCTIONS: All you need to do here is RESPONSE to this post.  Half a page, please  Explain how having strong competitors can benefit or harm a company. Use at least two examples to support your comments:  Having strong competitors can benefit a company because by knowing your competitors, and what they are offering can help the company make their products, services and marketing stand out. A company can use this knowledge to create or improve their business performance. In addition, competitors are important to a business because it helps a business identify their specific traits appealing to the consumer, that eventually will enable them to market more effectively and bring more customers. Competition among companies can encourage the investigation of better/new/more efficient products, or more efficient processes, which could in the end result in economic growth for the company.

https://youtu.be/x6sYo4UYFmE Before you begin writing, follow these guidelines to help you prepare and understand the case study: Read/Watch and examine the case thoroughly Take notes, highlight relevant facts, underline key problems. Focus your analysis Identify two to five key problems Why do they exist? How do they impact the organization? Who is responsible for them? Uncover possible solutions Review course readings, discussions, outside research, your experience. Select the best solution Consider strong supporting evidence, pros, and cons: is this solution realistic? Once you have gathered the necessary information, a draft of your analysis should include these sections: Introduction Identify the key problems and issues in the case study. Formulate and include a thesis statement, summarizing the outcome of your analysis in 1–2 sentences. Background Set the scene: background information, relevant facts, and the most important issues. Demonstrate that you have researched the problems in this case study. Alternatives Outline possible alternatives (not necessarily all of them) Explain why alternatives were rejected Constraints/reasons Why are alternatives not possible at this time? Proposed Solution Provide one specific and realistic solution Explain why this solution was chosen Support this solution with solid evidence Concepts from class (text readings, discussions, lectures) Outside research Personal experience (anecdotes) Recommendations Determine and discuss specific strategies for accomplishing the proposed solution. If applicable, recommend further action to resolve some of the issues What should be done and who should do it? After you have composed the first draft of your case study analysis, read through it to check for any gaps or inconsistencies in content or structure: Is your thesis statement clear and direct? Have you provided solid evidence? Is any component from the analysis missing? When you make the necessary revisions, proofread and edit your analysis before submitting the final draft. (Refer to Writing@APUS, The Final Product for tips on proofreading,   Source:  Ashford University, Writing Center. (2013).  Writing Resources | Types of College Writing |  Business Writing.  URL: https://awc.ashford.edu/tocw-guidelines-for-writing-a-case-study.html Watch the YouTube video  Case Study requirements: Title Page Minimum of 3 pages or more, double-spaced, Font 12, Arial or TimesNewRoman References page containing a minimum of 5 additional References  Turn-it-In enabled. Do not plagiarize.

The purpose of this assignment is to conduct research and collect data, analyze findings, and explain how this information is used to formulate marketing strategies and tactics. Review the topic materials “Forms of Marketing Research” and “The Marketing Research Process.” Using what you have learned about marketing research, assume the role of a marketing professional who has been tasked with completing a marketing plan for a client.  Select a publicly traded, for-profit company that will be your client. Conduct research about the company by visiting the company website and obtaining a copy of the annual report. Locate three to five additional resources that provide additional data and information about the brand. You will use this research to tell the brand story; share the company vision, mission, and marketing objectives; and describe the strategies and tactics the company is currently using to meet the marketing objectives. You will also perform SWOT analysis based on your research. Using what you learn from your research and subsequent analysis, complete the “Marketing Plan and Presentation: Part 1 – Research Template.” While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.  This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.  You are not required to submit this assignment to LopesWrite.

Many marketers succeed because of the ability to recognize unexpected success.  Every organization has a story of how an “unexpected success” changed the direction of the firm.  Assignment: Describe an unexpected success in your life or in the life of an organization you wish to analyze.  Often unexpected success leads to innovation.  In a short paragraph demonstrate an example of unexpected success in your personal life or from some event in an organization’s history.  Then, show how it led to innovation. Example: •       Example: German Chemist, Alfred Einkorn introduced Novocain in 1905 as a non-addictive substitute for cocaine in battlefield analgesic applications.  Einkorn was researching an easy-to-use and safe local anesthesia to use on soldiers during wartime. He refined the chemical procaine until it was more effective, and named the new product Novocain.  •       Unexpected success (failure): Novocain never became popular for military use; however, it did become popular as an anesthetic among dentists (an unexpected success).  This led to innovation in dental anesthesia.  •       Unexpected success is the first source of innovation

“How to Win Friends & Influence People in the Digital Age” By Dale Carnegie & Associates   This assignment has two parts.  1)      Read the book, “How to Win Friends & Influence People in the Digital Age”. 2)      Write a paper up to three pages in length using the following format and adhering to the Writing Rubric listed in the Content section of this course. The paper due date is listed in the syllabus.  The paper must be submitted on time in D2L.  Any late paper will lose 5% of the grade every day it is late, up to 4 days.  After 4 days of non-submission, the paper will receive an automatic “0”.   Book Summary Project The following format basics are standard guidelines for the format of the summary paper:  The document should be double spaced in 12-point Times New Roman font, with 1-inch margins.  The paper is expected to be three pages in length including the title page.  Your name is to be included on each page of the paper in the header. Sections:  The sections of the paper need to be clearly labeled.  The following sections must be included. 1.      Title Page:  Consists of a single cover page and should include the following: student’s name, course name and section, date submitted, date due, and topic. 2.      Book Summary:  Summarize your major learnings after reading this book.  The book summary is not to exceed two pages. You should use the available space wisely and write concisely.  Include your name on each page of the paper.  Excess writing will not increase your grade and may reduce the grade as you have demonstrated that you do not have the ability to write concisely.