Marketing and Lead Generation
Marketing is often required to develop and implement lead generation programs to identify “qualified” lead sources for the sales organization. You have been charged with developing a lead generation program for a new office park. The office park is located at the intersection of 2 major highways 15 miles west of a major metropolitan area. The office park includes 100 office condominiums each including 4 walled offices, a large open space with 20 cubicles, a kitchen with an eating area for 6, restrooms, and an air-conditioned room for computer equipment. Describe your proposed lead generation activities. You have $0 in your budget for this project, but you do have an intern that can assist. Fundraising and the lead qualification process not part of this discussion. Be sure to include a variety of sources.