English

For your public relations writing assignment you’ll be creating a plan and products to support an advocacy campaign for a cause, group, or initiative of your choice.  If you’re interested in tackling a more government agency (new program announcement, policy change, etc.) or business-focused topic (like a product rollout or something similar), please email me to make sure you have a plan to fulfill the assignment requirements. Review introduction to PR and building campaign slide decks. All products should be well-organized and should have a professional appearing presentation. Again, you’ll be creating a strategic plan to support your work. Your strategic plan should be about a page or so and include: The overall goal of the campaign A quick statement of the broad goal you want to achieve. How will you “frame” the issue. Who your audience(s) will be and what you know about them Tell me about the audiences you’ll be targeting. Be specific. Don’t just say “reporters” but maybe “newspaper and magazine reporters who cover climate change and environmental issues.” What products you’ll be using Describe the products you’re creating. You only have to create the products listed below but outline them and explain what purpose they serve and what audience you’re targeting with them. Risks and Challenges How will your opponents respond? What reservations will your customers or advocates have? How will you address them? You’ll also be producing several products to support your campaign. These should include: A press release that provides a relevant news hook and information (one page or so). Your press release should be in strict AP style. Your press release should include: An SEO-friendly, descriptive headline Contact information Release information (immediate or embargoed) A dateline (just the date of the release) A strong lead that gets straight to the point Quote(s) from key principal(s) “Boilerplate” information about your organization A fact sheet (a page or two) with background information for reporters who want to get up to speed on your topic. Your fact sheet should be written in AP style. This can overlap with your release a little, but the goal is to provide reporters with the information, facts, and statistics they’ll need to support an article. Bullet points and grouping information into topics is acceptable and can be easier to use. Talking Points (one page or so) to help people in your organization speak about the issue. These are for internal use only and should give people in your organization sample ways of talking about and framing the issue when speaking to reporters or the public. Organize talking points by topic and anticipate tough questions or opposition arguments that your surrogates may face.

Answer the questions below according to the instructions given. Please note that responses to BOTH questions must be included in the same submission in order for your examination to be graded; otherwise, it will be returned to you for revision. Write a composition using one of the topics listed below. Your composition needs to be three to five paragraphs long. It must contain an introduction, a body, and a conclusion. For the purpose of this examination, sport is defined as “an activity involving physical exertion and skill in which an individual or team competes against another or others for entertainment without a predetermined outcome.” If you choose to explain why a certain sport is your favorite, please ensure that the chosen sport fits this definition. • Argue for or against the limitation of speed limits. • Explain why a certain sport is your favorite. • Compare and contrast driving in the winter and driving in the summer. • Describe a SINGLE memorable day in your life.  Write a letter of complaint. Follow the rules for a formal letter, and use the full-block style. The complaint may be about anything you wish (such as malfunctioning equipment, poor building maintenance, or disruptive noises from a nearby business). You can base your letter on a true experience, or you can make up all the details you need. Please note that a form letter or a template cannot be used in constructing your response to question 2. When a form letter or template is used, you are giving little to no thought to wording or formatting, and you are not actually creating your own complaint; you are simply filling in the blanks of someone else’s work.    Ask yourself these questions after you answer the questions for your exam. Is my composition three to five paragraphs long? (It must include an introduction, body paragraphs, and a conclusion.) Did I select a topic for my composition from the list given in the instructions? Did I fully expand on the topic I selected for my composition? (Example: If you selected to describe a memorable day, you should only describe ONE day.) Does my letter include a complaint? Did I include all parts of a business letter? (This includes a signature! You can use a different font to indicate your signature.) Did I answer both questions on my own, without help from the internet?

Here is your prompt: In Douglas Rushkoff’s Team Human, he claims that each new form of communication was “an initially promising medium for group sharing and community.” However, Rushkoff also claims that each new form of communication “has been followed by a government that has sought to control it.” Summarize the examples Rushkoff gives for the new forms of media, then respond to his allegations. Do you agree with his assessments? Why or why not? In what ways have you personally seen governmental control of the media? Do you believe that specific forms of communication have “contributed to the desocialization of the American landscape”? .do not use, word-for-word.  the Team Human chapter summaries I have provided. Turnitin will flag those.

You are now ready to write an extended research paper based on a controversial issue. Please choose an issue you feel strongly about on a topic that is different from the one you already wrote about in Assignment #2. Present an argument that shows that you have considered your audience members, identified their prejudices and viewpoints on the topic, made claims or appeals that respond to their viewpoints, and presented your own case fairly and persuasively.  You will be graded on the soundness of your logic, your ability to choose and evaluate reputable sources, your management and documentation of those sources within the text, and the appropriateness of the tone and style of your argument. Before the paper is due, you will submit a working bibliography and an abstract of your argument. This paper should be seven to eight pages in length (2000 to 2400 words approximately). You should have six to eight sources and an interview that you must conduct yourself either face-to-face or via email, phone, or snail mail. Please do not rely on web sites alone for all you information.  There should be books and current publications included in your “Works Cited” list.  The interview should be with a person who has some authority in the field that your research paper is based on.  Please include the material from the interview in your paper. Please double space and use a Times New Roman 12 font. MLA formatting is required for all papers. There is a rubric of grading criteria provided on the webpage for assignment #3. Assignment #3 is a culmination of the skills that you have learned in all of your previous assignments. You will need to use your skills at invention, drafting, revision, audience profiling, criteria, organization, detecting logical fallacies, and doing great research.  Please check evaluation criteria at the end of this page to get a good idea of the kind of elements I am looking for in this assignment.  It gives you an indication of what is expected in this assignment. Brainstorming Exercise 1. Hopefully, you have been thinking about this all semester. You can write your paper on the subject you used for Assignment #1.  If you do not want to do so, you are welcome to choose a topic that interests you. 2. What is your thesis or controlling idea? Is it  argumentative enough to generate interest? 3. What are the major opposing viewpoints? 4. Where are you finding the most helpful sources in support of your claim?   Progress Evaluation 1. Write ten lines in which you present your own position, summarize the opposition, and summarize the support for your own position. 2. What kind of ethos are you assuming in this essay? Why will it be the most effective ethos? 3. Make a list of fallacies that the opposition uses. How are you going to refute them? 4. What role are you assigning the audience? Are they enemies? Misinformed?   Evaluation Criteria Thesis and Purpose – Easily identifiable. 5 Topic introduction – Introduced and presented in a convincing manner with an appropriate title.  It should engage the reader’s interest. 10 Organization of information – Clear organization, easy to follow, no gaps. 25 Refutation – Attack of opposition’s arguments and supporting points. 30 Examination of fallacies – use of fallacies in opposition’s argument identified, named, and examined. 25 Development – Own ideas thoroughly examined, clearly presented, and well supported. 35 Supporting evidence – Valid, current information from appropriate sources used in the right context. 30 Conclusion – Follows logically from information 25 Style, voice, and language – Clear and honest, appropriate vocabulary, persuasive language. 35 Format – Grammar, usage, spelling, mechanics, sentence structures. 30 M.L.A. documentation style 30 Overall impression. 20 Total 300

Discussion of Political Cartoons 1 1 unread reply. 1 1 reply. Make sure you viewed the PowerPoint presentation of political cartoons  and other drawings depicting the movement for women’s right to vote.  Then, based on those images, respond to the following questions in the Discussion thread, and check back to see others’ responses and reply to several of them.   You can refer to specific images by the number at the upper left-hand corner in the PowerPoint slide.  What is the image or stereotype generally presented of women who participated in the Suffragist Movement? How do opponents of the Movement imagine the impact that the right to vote would have on men?  on children? Given the time period, why might some women oppose the Movement — why would they not want women to have the right to vote? Do you have other comments or questions regarding the images? (PS:  If you are eligible to vote in this year’s election, I hope that you have registered and have made a plan to do so.)

Need narration essay completed. No sources needed as this is supposed to be a narration told in the first person. Essay can be based on any of these topics: •   Narrate an experience you had with a writing or reading task that you found (or still find) difficult or challenging. Explain the significance of this experience. •   Describe an important moment or event in your literacy development. Explain the significance of this event. •   Narrate a time when your literacy skills have helped you achieve a personal goal or accomplishment. Explain the significance of this accomplishment. •   Describe a time when you have used reading or writing to learn in an environment other than the classroom. Explain the significance of this event.

For Essay 1, you will investigate ONE web site and use specific criteria to develop an opinion of the site you have selected.  To help you with your decision, and to respond to the discussion forum, you might want to consider answering the following questions.  Why did you select the site you chose? Which criteria did you use to evaluate the quality of the site? Why did you decide on these questions? What did the visual and written information of your site tell you, the reader?   Your working draft should be about 700-900 words. No use of I, Me, We in the essay. No personal statements. This is not a personal essay, but an analysis of the website. Format this draft in MLA Format even though you will no doubt rework some of the content and development in your revision process. Content Criteria for Analysis First, you will cover each of the areas listed on this document: 6 Criteria for Websites These six criteria deal with the content of Web sites rather than the graphics or site design. Apply these criteria when you research the web site for your essay. 1. AUTHORITY Authority reveals that the person, institution or agency responsible for a site has the qualifications and knowledge to do so. Evaluating a web site for authority: ? Authorship: It should be clear who developed the site. ? Contact information should be clearly provided: e-mail address, snail mail address, phone number, and fax number. ? Credentials: the author should state qualifications, credentials, or personal background that gives them authority to present information. ? Check to see if the site supported by an organization or a commercial body 2. PURPOSE The purpose of the information presented in the site should be clear. Some sites are meant to inform, persuade, state an opinion, entertain, or parody something or someone. Evaluating a web site for purpose: ? Does the content support the purpose of the site? ? Is the information geared to a specific audience (students, scholars, general reader)? ? Is the site organized and focused? ? Are the outside links appropriate for the site? ? Does the site evaluate the links? ? Check the domain of the site. The URL may indicate its purpose. 3. COVERAGE It is difficult to assess the extent of coverage since depth in a site, through the use of links, can be infinite. One author may claim comprehensive coverage of a topic while another may cover just one aspect of a topic. Evaluating a web site for coverage: ? Does the site claim to be selective or comprehensive? ? Are the topics explored in depth? ? Compare the value of the site’s information compared to other similar sites. ? Do the links go to outside sites rather than its own? ? Does the site provide information with no relevant outside links? 4. CURRENCY Currency of the site refers to: 1) how current the information presented is, and 2) how often the site is updated or maintained. It is important to know when a site was created, when it was last updated, and if all of the links are current. Evaluating a web site for currency involves finding the date information was: ? first written ? placed on the web ? last revised Then ask if: ? Links are up-to-date ? Links provided should be reliable. Dead links or references to sites that have moved are not useful. ? Information provided so trend related that its usefulness is limited to a certain time period? ? the site been under construction for some time? 5. OBJECTIVITY Objectivity of the site should be clear. Beware of sites that contain bias or do not admit its bias freely. Objective sites present information with a minimum of bias. Evaluating a web site for objectivity: ? Is the information presented with a particular bias? ? Does the information try to sway the audience? ? Does site advertising conflict with the content? ? Is the site trying to explain, inform, persuade, or sell something? 6. ACCURACY There are few standards to verify the accuracy of information on the web. It is the responsibility of the reader to assess the information presented. Evaluating a web site for accuracy: ? Reliability: Is the author affiliated with a known, respectable institution? ? References: do statistics and other factual information receive proper references as to their origin? ? Does the reading you have already done on the subject make the information seem accurate? ? Is the information comparable to other sites on the same topic? ? Does the text follow basic rules of grammar, spelling and composition? ? Is a bibliography or reference list included? Visual Criteria for Analysis Next, you will cover Branding and Home Page and Navigation as it relates to the site you have selected. Branding and Home Page #1: Purpose As simple as it sounds, the most important thing a website needs to communicate is what the website does. There should be clear indications (through text, images, etc.) about what the site is. Is it a news site? A blog? An e-commerce site? Some combination? What industry is it? Mortgages? Pharmaceutics? If a viewer can’t tell within three seconds what the site is, they will probably leave. #2: Possibilities Your visitors will want to know what they can do with the site. Can they buy stuff or just read news? Can they comment and post reviews? Can they play games or just learn about them? Visitors also want to know how large the site is. When you walk in a department store, you can get a sense of scale. When you “walk into” a website, it’s sometimes difficult to tell how large it is. Help viewers know if there is a lot to offer by giving them clearly marked sections of the site. #3: Starting Point Strangely enough, some websites are hard to figure out where to start. Give your visitors a focal point (or a couple focal points). Don’t let them guess where they need to click first. Visitors have a specific reason for going to your site, so make sure they know where to begin. If they start down the wrong path, you may lose them forever. #4: Visual Appeal Aesthetics matter! As much as we would all like to believe that all visitors care about is is the content, it’s not true. The visual appeal of a website has been repeatedly proven to make websites seem more credible. People also believe that the website works better (even if it doesn’t!) if the website looks nice. #5: Personality You have total control over your website’s personality. How do you want it to present itself? Informal? Serious? Fun? Excited? Professional? Funny? Every word, image, and color you choose will impact the personality. Keep the personality consistent in your headings, colors, and word choice throughout the entire site. This is an important branding consideration. #6: Color Scheme Run your color scheme by a professional designer. Or, at least ask several people what they think (and you can’t ask your spouse or mother!) You shouldn’t have more than 3 or 4 colors dominating your design and all the colors should match. Also, recognize that about 9% of all men have some form of colorblindness, so you may need to accommodate for that, depending on your content. #7: Welcome Blurb Similar to a tagline, a welcome blurb quickly (in a sentence or two, or even simple phrases) should elaborate on the tagline. “We don’t just sell baby furniture. We well sell the cutest stuff out there.” DO NOT let your welcome blurb turn into “Happy Talk” (See #29). Welcome blurbs are not always necessary, but they can help clarify the purpose of a website. And they should be very short.   Navigation #1: A Way Home I always tell my students: don’t let your website feel like IKEA (or a hospital)! When we walk into most buildings, we know where we are in relation to the front door–IKEA and hospitals are the exception. There is nothing more frustrating than feeling lost. If visitors don’t know how to get back to the homepage, they’ll probably just leave. (If only that were a luxury we could have in IKEA–you can’t just leave until you find the door! #2: Search If your website is larger than 15 – 20 pages, you really should have a search bar. Research has shown that about 50% of all web users expect a search bar, and go to it almost immediately on any new site they visit. Don’t count out half of your visitors because you don’t have a search bar. Simple, small sites can get away with not having one. #3: Page Grouping The way you group your pages is important. If you sell leather gloves, will you put them under “lawn and garden” or “automotive”? Or both? Make sure the way you group your information is consistent with industry norms and customer expectations. #4: Organization/Visual Hierarchy Websites should be organized by importance. Is the most important thing the most obvious? Largest? Highest on the page? Is anything important “below the fold”? (Meaning, is it below the bottom of the monitor, where visitors will have to scroll to see it?)

Decide whether or not Bay City should build their football team a new stadium. Write an essay defending your position, supporting your ideas with specific information and clear explanation. (Essays that do nothing more than restate or summarize the facts will not receive passing

rewrite this paper and talk about credibility of sources, think of a way to report on a certain aspect of this topic. What’s the main goal ? what’s the main thing being focused on here ? i have attached a copy of the grading rubic and a previous copy of the “report essay” i did on the topic but again it need to be broken down into a deeper aspect on the topic of metacognition almost like a sub-category and turned into a “rough draft” for a final paper reference the questions below and manage to integrate them in the topic Is this paper an attempt at a report? In other words, is there a clear topic, research, and other requirements? If not, this may not be a report. IF A REPORT, does the title and opening sentences get readers’ interests? If so, explain why. If not, how might they do so? What information does this text provide and for what purpose?  What is the thesis? (This is an answer where you can copy/paste from the document). Where is the thesis located? Does the writer stay objective (unbiased) throughout the essay? If so, demonstrate some examples. If not, point out where the essay is too opinionated and offer suggestions for revision. Does the essay contain a minimum of two primary or secondary sources? (Keep in mind that it is possible they don’t have two sources because their draft is shorter than the final work.) Are these sources reputable / do they add to the credibility of the writer? If they don’t, what types of sources would you suggest? Are all quotations introduced in a way that allows them to merge smoothly into the sentence? Will readers understand the relationships between the student’s words and the evidence the student has gathered? If not, what could the student do to make those connections clearer? Are more transitional words and phrases needed? Where? Are the sources cited properly according to MLA-8 in-text citations? If not, how could the author improve upon this? Do you have any other suggestions for or questions about this report essay?

In Henry James’s Daisy Miller, the author explores the behavior of his title character through the eyes of his character Winterbourne. Do you think he is correct in his views of her? Explain your position.