Communications and Media
Choose a product or service. Write an advertising plan/pitch. Include the following: Product or service to be sold Target audience and market Budget estimate and sales goals Product attributes and benefits Suggested message Proposed media for campaign – (include why you selected these media, and explain the steps in managing them) Length of campaign Include a discussion of How your advertising strategy worked to communicate the primary message The steps you took in managing your creative process Create a 2 slide Microsoft® PowerPoint® presentation as if you were pitching your advertising plan and present it to the class. For online students, submit your Microsoft® PowerPoint® presentation, with detailed speaker’s notes to the assignment. Format your assignment according to appropriate course-level APA guidelines.
Assignment Content Choose a television/visual advertisement that has caught your attention. The ad will need to convey identifiable values in some manner. Consider the product being marketed through the ad and the values conveyed through the product. Write a 1,050- to 1,400-word analysis that addresses the following: Name of the product being advertised The target audience for the product How placement of the advertisement is intended to reach the audience being targeted Frame-by-frame description of the visual and aural action taking place in the ad. What aspects of the ad are meant to catch the audience’s attention? Values being communicated through the advertisement. What values does the company support? (You will need to research the company’s website and publicity documents, such as newspapers to find information about the company’s values.) How the company’s values are reflected in the advertisement. Discuss the use of appeals used in the ad. The social context of the ad. How does the cultural context of the advertisement affect the targeted audiences’ perceptions about the product? Format your assignment according to appropriate course-level APA guidelines.
https://communication.gsu.edu/m-a-in-digital-media-strategies/ Why do you wish to pursue studies with the Georgia State University Department of Communication? Please submit a statement that summarizes your research, academic, and potential professional interest, and which details your intellectual interests as they relate to communication. If you wish, feel free to use the statement to bring information to the attention of faculty reviewers you think is of importance. For example, if your application contains some evidence or special strength or weakness, you might choose to address that in your statement. If your undergraduate or graduate transcripts would benefit from additional explanation (e.g., if you wish to call to our attention your higher grades in communication-related courses, or your record of improvement), then it would be appropriate to add that language to this statement as well. Overall: why do you wish to pursue studies with the GSU Department of Communication? If you are undecided about the particular direction you wish to pursue, then do your best to specify the general direction you are heading. Waitstaff Soho ATL, Atlanta | August 2018 – present Trained and mentored new wait and host staff. Applied communication and problem-solving skills to resolve customer complaints and promote long-term loyalty. Worked closely with management to improve front-of-house morale. Assistant Event Marketing Dave & Buster’s, Greater Atlanta Area | Oct 2017 – Jan 2019 Recruited 25 corporate and community sponsors. Managed 4 social media accounts using Facebook Business Manager and HootSuite. Created social media marketing campaigns to promote special events; Reached a 17% increase in user retention through social media engagement. Executed promotions such as remotes, events, van hits, and other street team activities. Managers Assistant Enterprise Rent-A-Car, Smyrna | Dec 2015 – Oct 2016 Assisted in 12% store revenue increased by ensuring proper underwriting practices to minimize financial loss. Developed and maintained partner relationships with corporate accounts, dealerships, body shops, and insurance agents to become the preferred dealer in the area. Promoted from Manager Trainee to Manager Assistant Sept. 2016. Created a partner incentive program that increased customer referrals by 15%.
the research must include : Four elements: 1. Introduction 2. Main Body of Text (divided into sub-headings) 3. Conclusion 4. Bibliography FOR EXAMPLE: For example: INTRODUCTION This essay will assess and critically analyse two/three principal aims and objectives before offering a definitive conclusion on the subject studied. The first aim and objective is to explore the history of media in Russia since the collapse of communism in 1986 …. (and so on). Each aim and objective should correspond to a sub-heading so the first is: Challenges of Regulating Online Journalism in Egypt … as detailed in the introduction. Subsequent aims/objectives should have corresponding sub-headings. This will provide a clear and coherent structure. Its important that each sub-section flows from one to another, so think clearly what it is you are aiming to do. Whilst there are no rules on how many aims and objectives can be listed, in a 1500 word essay its advisable to list between two or three. Listing more than three will negatively affect the content of the material resulting in less scholarly depth. TWO IMPORTANT APPROACHES Avoid just telling a story and apply a Critical Analysis and Interpretation of Material. USE OF QUOTATIONS Avoid the quote fairy! In other words when you use quotations dont just pop it into the text without contextualising it. Ask yourself this question: why am I using this quote? Think critically about the quote, try to LEAD into the quote and REFLECT on it after you have inserted it into the text. For example: [LEAD] One of the main exponents of nonsense and absurdity is the comic Groucho Marx who with his ludicrous moustache and large cigar never failed to make people laugh and often confuse issues. For example, consider what Marx said in relation to art: Well, Art is Art, isn’t it? Still, on the other hand, water is water. And east is east and west is west and if you take cranberries and stew them like applesauce they taste much more like prunes than rhubarb does. Now you tell me what you know (Groucho Marx, On A Trampoline, 1912). [REFLECTION] Its not clear what Marx is stating here but perhaps thats the point of good old fashioned humour that incorporates the word art in the same sentence as applesauce and prunes! Youll note the quote is separated and indented and this should be applied to quotes over three lines. EMPIRICAL DATA Using research data can greatly add value to an academic essay but you need to use it wisely. Too much data, i.e., too many case studies often results in a very descriptive account with little analysis. When using empirical material try to theorise, analyse and critically interpret it. CONCLUSION Far too many essays do not provide an adequate conclusion. Here you simply and briefly reflect on what you have written and perhaps offer some suggestions for further debates on the topic you have addressed for example: In conclusion, this essay has critically examined the history of Russian media since the end of communism in 1986 …..
They say after you deliver a speech there’s three speeches that you think about 1) the speech you prepared 2) the speech you gave 3) the speech you wish you would have given Reflect on your Informational Speech submission. What went well? What areas do you have for improvement? What lessons did you learn?
You will listen to a speech given by Fannie Lou Hamer, at the Democratic National Convention in 1964, read some background information about her, and write about her speech by applying course concepts to the speech. Upload it to canvas by the due date. 1. Read the biographical information and context on Fannie Lou Hamer, in the document titled Fannie Lou Hamer Background Info. The file is available in the same place in canvas where you found this document you are reading now, in the extra credit assignment description. 2. Then watch/listen this video (https://www.americanrhetoric.com/speeches/fannielouhamercredentialscommittee.htm ?in full. That link has both the full transcript of the speech and a YouTube video, which you should play to hear the full audio of her speech. You must listen to her speech; simply reading it is not sufficient. 3. Choose 1-2 relevant course concepts from the textbook. By course concept, I mean key terms from the book, like narrative, extended examples, one of the delivery styles, or one of the organizational patterns named in the book (the terms in bold in the textbook are likely good options. They will not all be equally useful, but part of your job is to find a relevant idea from public speaking that applies to the speech). 4. Write 250-300 words explaining how the course concept(s) you selected applies to the speech you watched or was present in the communicative interactions at the event you attended. a. I would expect this to be approximately 1 page double spaced. b. Make sure you articulate a clear thesis in the first couple of sentences. Your thesis should simply articulate the relationship between the course concept and Hamers speech. c. Clearly define your course concept(s) in your introduction and provide support for your definition by citing the textbook. d. Then support your thesis with evidence. You should do this both by citing the textbook at least once and by quoting/paraphrasing the speech. e. Most importantly, explain what the course concept(s) you selected tell us about the speech. What do they illuminate or illustrate for us about Hamers speech?
Listed below are sets of competitor websites. Research each of the following groups of companies by going to each websites to compare and contrast each set. For each group, discuss 1) which one you like best, 2) how effective their website communicates an overall message, 3) likes and dislikes about the layout, design, etc. and 4) who the audience for each set of companies (who are they speaking to). Revlon (revlon.com) vs. FENTY (https://www.fentybeauty.com/) B. Hunt (www.jbhunt.com) vs. YRC freight (https://yrc.com/) Google Flights (flights.google.com) vs. KAYAK (https://www.kayak.com/ You will be graded according to the following: Description of the Website (one paragraph minimum per website) – up to 30 points Evaluation/Analysis of the Integration (one paragraph minimum per website) – up to 40 points Style/Grammar (do not need to cite websites but do need to cite/reference any outside sources mentioned) – up to 30 points
Description: New Girl Dice – Season 4 Episode 2 – Due by Monday August 10th 10:00pm EST Schmidt tutors the newly single Jess in the not-so-fine-art of dating via mobile apps. Meanwhile, Winston is desperate to make a good impression on his fellow police cadets, which backfires when Nick, Coach and Cece show up at a party thrown by fellow officers. Assignment: Watch the episode by copying and pasting this link in your browser. Using concepts from Chapters 3, 4, 9, or 14, explain behaviors from the following groupings of characters in 200 words EACH. You must complete both. 1. Schmidt, Jess – Use concepts from class to provide insight on how Schmidt teaching Jess how to use Dice and her experiences with dating using apps. (200 words minimum) 2. Winston, Nick, CeCe, Coach What concepts can you use from class to explain Winston’s desire to be liked by his new co-workers, the ways Winston tries to make a good impression on his new co-workers, and how Nick, CeCe, & Coach either help or hurt him in those effort? (200 words minimum)