Communication and Media

Part I – Pose a research question Formulate a research question that can be answered using content analysis. – Note: Remember that content analysis is a research method that collects data from texts. Do not design a survey for this assignment.  Topic: What causes mental health issues in Children? Part II – Plan your research  Identify the texts you need to answer your research question. Then, consider these issues: What medium will provide you with these texts? How are these texts created and distributed? What information do you need from each text to answer your research question? And how will you collect that information from each text?  – Note: You do not need to obtain the actual medium or texts for this assignment, but you should demonstrate that they are available for study.  Part III – Write  Present your research program as a proposal. In essay form, explain the following items step-by-step:  first paragraph –       the topic you want to study and its significance middle paragraphs  –       your research questions –       the texts you need and the medium that carries them –       how you will choose texts (your sampling method) –       how you will keep notes (your analytical categories) final paragraph appendixes  –       the topic you want to study and its significance –       research question –       the texts you need and the medium that carries them –       how you will choose texts (your sampling method) –       how you will keep notes (your analytical categories) –       what do you expect to find? –       coding schedule (if needed) –       code book (if needed; limit to five most important items)  Ensure that every decision you make will help you to collect data that is relevant and trustworthy. Justify your decisions with reference to your topic, your research question, and your medium.  Part IV – Final  – References or Works Cited – appendixes (if needed to show coding schedule or code book items)

For this assignment, you will conduct your own observation of interpersonal communication and write an assessment of what you observed. You will pick a topic, pick a setting to conduct your observation, and conduct your observation. After taking diligent notes, using the material and outside sources you will assess your observations and write a 3-4 page paper. In the paper you need to apply a minimum of 2 concepts, theories, skills and attitudes learned in the course and demonstrate/analyze your argument and main points with appropriate examples/evidence.

In this week’s reading, De Mooij referred to the American or Western communication model (illustrated on page 197 of your text) as “monologue.” I’m going to disagree with that, considering that feedback is expressly part of the model. But the model does give you some idea of how communications has been studied in the U.S.: we tend to study “speakers” more than “interactions.” One field of study in which interactions are widely studied, however, is in public relations. Can you think of a public relations campaign that you think works particularly well because the campaign creators really understood some element of culture?

For this Discussion board post, think about the idea of ??”publicity” and how it relates to our behavior in a social media context. You have two choices for this discussion board post. Option A: Your Client. How can you use the concept of “publicity” to work for your client? describe the idea of ??publicity as you understand it and pitch an idea for how you will might use it as part of your final proposal. This is a chance to get feedback on an idea from me & your classmates. Option B: Politics In what ways do you see the theory of publicity playing out this week in your own social media experience? What impact do you think publicity may have had on the outcome of the U.S. presidential election-or other recent political campaigns? As always, I do ask your responses to be grounded in the this weeks lesson materials and to highlight your brilliance!

As we have been learning in Lessons 9 and 10, strategic communications professionals must be able to create compelling content across a range of media channels for their clients. Professionals working at corporations, nonprofits, government organizations, and agencies blog extensively to promote their organizations and their brands. For this assignment, you will create a basic blog on a subject of your choice. Consider your professional interests, hobbies, and personal passions. On which subjects are you knowledgeable? What are you especially passionate about? Choose accordingly. Instructions Write your blog. Your blog must include: An effective headline written according to the Blog Headline Formula in Ch. 10. Content generated by anticipating audience questions, as demonstrated in Ch. 10. At least three hyperlinks to outside stories. At least one embedded video. At least one photograph. The photo may either be taken by you or located online. Be sure to include source lines and captions. Edit and polish your blog copy to make it as professional as possible. Be creative and have some fun with this assignment! Skill Assignment Requirements 500 to 1,000 words Web-site link with items described in the instructions

Read the article from Sundar Pichai and the literature from the Network Advertising Initiative,  https://www.networkadvertising.org/understanding-online-advertising/how-does-it-benefit-me/ https://www.nytimes.com/2019/05/07/opinion/google-sundar-pichai-privacy.html In one or two paragraphs, outline some of their arguments about why consumer data collection is beneficial to consumers. Do they address social criticisms of digital advertising? If so, how do they discuss these concerns?

Answer the questions in full sentences. Use in-text citations with page numbers for specific ideas/arguments. You may use outline or bullet format where appropriate. 1. What is the main argument of the reading? If the argument contains multiple pieces differentiate them. If you are unclear about all or part of the argument, explain why you are confused (one short paragraph). 2. What does this article demonstrate about the impact of media criticism becoming popular? 3. Offer two discussion questions you think would stimulate critical conversation about the article (should not be yes/no or easy-to-answer with Google questions).

Essay is to be 4 – 5 pages in length double-spaced. Essays must be typed in Arial or New Times Roman 12 point font. Data Collection Sheet/Tool must also be attached to your paper. This does not count towards the 4 – 5 typed pages of your essay.   Instructions   Do an inventory of your own use of mass media and social media. During the course of a day make note of every time you engage with mass media or social media. Note how long each engagement lasts. What is the total amount of time you engage with mass media and social media for the day? Using the text and/or other sources, explain the positive and the negative effects that mass media and social media have on individuals, relationships, and society media. Lastly explain how these positives and negatives affect you in your own life.   Sample Data Collection Sheet   Incident Number                 Totals Mass Media                   Type/Activity                 ——— Duration                                       Social Media                   Type                 ———– Duration

Choose one advertisement in any medium (print, web, radio, TV, product placement, etc.) released in the last year, that we have not discussed in class, and analyze it in a short essay using the critical frameworks and concepts from the readings and lectures. Your analysis should consider aesthetics, target audience, ideological message, and representation in your chosen ad. Some questions to consider: How does it “work” as an advertisement at the level of text, image, and/or sound? Is the product targeted to a particular audience, and how? What “story” is this brand telling? What are the implicit and explicit ideological messages of this ad? How does it construct identity in terms of class, gender, race, sexuality, etc.? For example, you might choose a TV advertisement for a Dodge Ram truck, and argue that it uses romanticized images of untamed wilderness and manual labour to appeal to traditional notions of rugged working-class masculinity. Try to be precise in your thesis and arguments, engaging with concepts from the readings and pointing out specific aspects of the ad as evidence to support your claims. Sources from outside of the syllabus are not required for this assignment. Include an image, screenshot, or web link to your chosen ad at the end of your paper.

New Media Essay Criteria Your New Media Essay (NME) is the place where you describe how you would solve a new media problem or how you would develop an effective new media tool or artifact. Utilize course resources you would use to craft your dream project in the face of continuity and change. You will compose a New Media Essay that describes you solution/tool focus, the reason for its need, the strategies you would use as you develop that solution or “tool,” the technical support you would need to develop that solution or tool, and the process that would go creating or developing that solution. You must cite and integrate at least four course sources within your NME. Your NME should be designed with focused attention to an honest and authentic reflection on a new media solution or tool you wish to develop. Your NME must turn a critical eye to the design choices you would make to develop the solution or tool. The NME should be about approximately 1,500-1,700 words in length and around four pages. You must use MLA or APA style accurately and consistently in your NME including in your works cited/reference page. The NME must be written in essay format, and it may be helpful to consider the following guiding questions as you are crafting and formatting your NME: 1) How well do you believe your NME creatively and thoughtfully address your new media problem that requires a solution? 2) Do you establish a purpose or goal for your solution or tool? 3) How well does the NME engage the relevant sources we read, discussed, engaged, and/or viewed together since the first unit of the semester? Are at least four course sources cited and integrated into your own writing and thinking? 4) How well does the NME contextualize relevant information about the New Media? 5) How reflective is the NME in terms of ‘defining new media’? Is there a clear and working definition of ‘new media’ established? Is the definition well developed through setting up conflicting perspectives to answer the question of how best to define ‘new media’? 6) How reflective is the NME in terms of overall solution design choices? Is there a discussion of the process and the strategies? 7) Does the NME meet the length requirements, have an imaginative or creative title, and use MLA or APA style consistently? How well is the Works Cited/Reference Page constructed? 8) Does the writing demonstrate precise and engaging word choice, an appropriate tone, logical arrangement, and no distracting grammatical and/or mechanical errors? 9) Does the NME implement peer feedback that was helpful or generative in shaping your essay? 10) What have you learned about the subject of new media that you did not know when you started this NME? 11) How have you used Crawford and Robinson to showcase the injuries, harms, or misconceptions that can arise from thinking in terms of ‘generations’ when it comes to conceptualizing new media, patterns of technology use, or articulating concerns about the susceptibility of some groups to the power or influence of new media technologi