Business

1. Discussion1 Managerial Finance: 1 page references in APA format use text books as references:1) Please explain why bond prices are subject to changes in interest rates.2) describe the characteristics of a bond and provide an example of a firm or government entity that has recently issued (sold) these securities.Text Book: Brealey, Myers and Marcus, Fundamentals of Corporate Finance, 10th Edition, McGraw-Hill Irwin, 2020; ISBN 978-1-260-01396-22. Discussion2_ Organizational Economics: 1 page references in APA format use text books as references:When materials are stored in inventory for a period of time before being used in the production process, the accounting cost and economic cost differ if the market price of these materials have changed from the original purchase price. Accounting cost is equal to the actual acquisition cost and economic cost is equal to the current replacement cost. After reading the articles “U.S. Car Business in Major Shift” and “Car Making in America”, which cost do you feel the U.S. Car industry (GM, Ford, etc.) is most affected by – accounting or economic cost?Text book: Managerial Economics: Applications, Strategy, and Tactics (14th Edition)

Choosing a CompanyIn addition to introducing yourself to your classmates, you will post about the company that you are choosing to use for the Week 5 Final Project. Although the company must meet certain conditions to be used in this class, the company you choose should be one that interests you. You will be assuming the role of equity analyst for this class. Most stock analysts focus on a single industry and provide equity research reports on a select number of key competitors in that industry.Areas of interest could be:A product/service/brand that you use and think highly of; (e.g., sportswear company, food/restaurant, technology products, retail)A company in an industry you care about (e.g., solar energy, social media, healthcare/pharmaceutical);A company that you work for or want to work for, or a company that is known as one that treats its employees well;Also, if the company you are initially interested in does not work for this class (for example, if it does not pay dividends), consider choosing one of its competitors. It can be fascinating to investigate the rival company to your favorite brand!Remember, the company you choose:Must be publicly traded;Must have paid dividends for the last four-five years.

Read “Case 2: Airbnb in 2018” in your Connect textbook.In the accommodations market, Airbnb appears to have a significant advantage over its competitors as it relates to regulations affecting the operations of its business.Develop a business strategy that will allow Airbnb to meet local, state, and international regulatory requirements and motivate individuals to benefit from participating in this space of the accommodations market. Address the following questions:How can Airbnb ensure the ethical treatment of consumers?Should there be a separate strategy for the international component of their business model?

(1) Marketing Managers are accountable for the impact of their actions on profit and cash flow.Therefore, they need a working knowledge of basic accounting and finance concepts. Whatinformation would you tell a NEW Marketing Manager that they need to understand in regard tothe above statement?(2) What is segmenting and targeting and why are they important to use in Marketing?(3) A Breakeven Analysis is a powerful management tool, and one that is critical in planning,decision-making, and expense control. It can be invaluable in determining whether to buy orlease, expand into a new area, build a new plant, and many other such considerations.T or F(4) According to the segmentation process, a market segment should be:o Measurable.o Differentiable.o Accessible.o Substantial.o ALL OF THE ABOVE.o NONE OF THE ABOVE.(5) What specifically is a break-even analysis and how is this tool important in our marketingefforts?(6) What is a SWOT Analysis and how might a Marketing Manager utilize this in their efforts?(7) To really understand the answers to questions like, “Which customers are most profitable? Isthe commission or bonus structure in each sales area fair and consistent? What products areproviding the best return? A Marketing Manager better get acquainted with an important, yetsimple tool called – Contribution Analysis.T or F(8) Please explain what is meant by a market opportunity analysis:(9) What are the key components in a Marketing Plan and how is this used by aMarketing Manager?(10) A marketing mix typically encompasses activities controllable by the organization. Theseinclude the kind of product, service, or idea offered (product strategy), how it will becommunicated to buyers (communication strategy), the method for distributing the offering tobuyers (channel strategy), and the amount buyers will pay for the offering (price strategy).T or F(11) What is meant by DECIDE in marketing decision making?(12) The strategic alternatives of a company are influenced by a number of factors. The factorsthat a Marketing Manager must consider are three types: external, financial, and internal. Tor F(13) Strategic Planning is the process which involves the review of:o Market Conditionso Customer Needso Competitive Strengths and Weaknesseso Sociopolitical, Legal and Economic Conditionso Technological Developmentso Resource Availabilityo ALL OF THE ABOVEo NONE OF THE ABOVE(14) What are the 4 things that a Marketing Plan does for an organization – if done correctly?(15) What is meant by segmentation and how can this benefit a company in regards to theirmarketing efforts?(16) The major benefits to a S.W.O.T Analysis are:o Simple to use.o Reduces the costs of strategic planning.o Flexible.o Integrates and synthesizes diverse information.o Fosters collaboration among managers of different functional areas.o ALL OF THE ABOVE.o NONE OF THE ABOVE.(17) What are the 3 predominant areas of a market opportunity analysis that we must take intoconsideration as Marketing Managers?(18) The ultimate goal of any segmentation process is to allow us to position our offering in themarketplace in the most strategic fashion.T or F(19) Positioning is the act of designing an organization’s offering and image so that it occupies adistinct and valued place in the target customer’s mind relative to competitive offerings. Tor F(20) What is meant by brand equity and how is this achieved through our marketing efforts?(21) Factors that can influence our efforts in establishing our promotional campaign are:• Type of product and market.• Push vs. Pull Strategy.• Buyer readiness stage.• Product Life Cycle Stage.• ALL OF THE ABOVE.• NONE OF THE ABOVE.(22) What is meant by IMC and what are the steps involved in developing an effective one?(23) It is vital that a Marketing Manager state their promotional objective prior to generation ofany promotional efforts. If you do not accomplish this task, it makes it extremely difficult tomeasure the effectiveness of your overall campaign. T or F(24) What are some positioning strategies that a Marketing Manager can utilize in their pursuit ofa strategic advantage?25) What strategy should Jones Blair have adopted to reach the segment(s) sought?

My paper needs to analyze PetSmart, and the paper need to cover following points.–History (industry and company woven together as appropriate)(External first)–PESTEL–SCP (just the perfect competition/monopolistic/oligopoly part)–Porter’s Five Forces(Internal next)–Resource-based View (RBV…tangible and intangible)–Core Competence–Competitive advantage that company has had (or still has?)–VRIO (as applies to either or both of resources or their product)–Product life cycle (where company currently is)–Generic strategy in use (price leadership or product differentiation)–SWOT(Concluding part)–Issue that is causing company to fail. This will provide you with a jumping off point for the second paper)

Please note that if you edit your initial response (Original Post), you will not get credit for the Original Post. The discussions are set up as “Must post first”.EVALUATION OF P/E RATIOStep 1: Read the articles. These articles contain examples of evaluating P/E ratio. You will be using these examples to answer the questions listed at the bottom of the topic description.1) Does Chicago Rivet & Machine Co’s (CVR) PE Ratio Signal A Buying Opportunity? by Kelly Murphy, Simply – Wall St. October 5, 2017https://finance.yahoo.com/news/does-chicago-rivet-machine-co-201613354.html2) Is Cynergistek Inc’s (CTEK) PE Ratio A Signal To Buy For Investors? by Mary Ramos Simply, Wall St. October 5, 2017https://finance.yahoo.com/news/cynergistek-inc-ctek-pe-ratio-144611055.html) Does Katana Capital Limited’s (ASX:KAT) PE Ratio Signal A Selling Opportunity? by Kyle Sanford , Simply Wall St. October 5, 2017https://finance.yahoo.com/news/does-katana-capital-limited-asx-074409705.htmlYou must use the company assigned for you for the project.Your assignment:Please also note that your answers should be written in your own words. Don’t use quotes from the articles.You are expected to make your own contribution in a main topic as well as respond with value added comments to at least two of your classmates as well as to your instructor.For this question we will be using P/E ratio.To find a company’s P/E ratio, use www.morningstar.com , enter the desired stock symbol to get to the company’s front page. The P/E ratio is listed on the company’s front page.Compare the P/E ratio of your company with the industry average or with major competitors. Is there a difference between these numbers? Is the stock overvalued, undervalued, or properly valued? Why? Inaccordance with your findings, is it reasonable to buy the stock? Please explain your answers.Reflection – the students also should include a paragraph in the initial response in their own words reflecting on specifically what they learned from the assignment and how they think they could apply what they learned in the workplace.

Evaluate the selected company’s sustainable competitive advantage using the SWOT analysis technique.Write a 700- to 1,050-word modified SWOT analysis that includes the following:An introduction with a detailed description of the companyA SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threatsAn evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a competitive advantage; examples may include:Financial, physical, or human resourcesAccess to natural resources, trademarks, patents, or copyrightsCurrent processes (employee programs or software systems)An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a competitive advantage; examples may include:Market trends (new products or technology advancements)Economic trends (local and/or global)DemographicsRegulations (political, environmental, or economic)Conclusion with an evaluation of how the company has retained its competitive advantageInclude APA-formatted in-text citations and a reference page with at least 2 sources. Note: You may include your textbook as 1 of the sources.Note: You can view sample SWOT Analyses by visiting the University Library > Databases > B > Business Source Complete: SWOT Analyses

Urban Land EconomicsApplications of economic principles to the economic role of cities and the spatial structure of urban areas. Topics include land use and the built environment, urban external effects and land use, land-use planning and the urban land market, and the role of cities as centers of consumption and production.

Discuss the utility theory and its assumptions.Assignment: The trade game is a way of examining how economic trading of resources affects individual utility. Imagine the economy consists of the following resources (denoted by colored slips of paper):WhitePurpleBrownOrangeBlueGrayGreenYellowGoldThe objective of the game is to maximize your gains in utility.Define A Utility Function for YourselfU = f (White, Purple, Brown, Orange, Blue, Gray, Green, Yellow, Gold)You are handed an assortment of resourcesMeasure your utilityTrade with others within your friends (15 minutes). Record your trades.At the end of the trading period measure your utility again. Compute your absolute and percentage increase.Record scores on a sheet of paper. Discuss if there is a better way to allocate resources?There is no length required for this paper but it has to include all of the requirements listed above. Please upload a Word document using APA format for this assignment. Where applicable, you must show your derivations, analysis and how you obtained the responses/answers. Use title page, in-text citations, references, appropriate font size, double spaces, etc where appropriate

Lead and Manage effective workplace relationshipsChoose 2 scenarios from number 2 to 10. Conversation /dialogue needs to be providedScenario:1. Description of the purpose of the meeting2. Description of your employee behaviour3. Explain reaction4. Solutions proposed and agreed one5. Documentation of the resolution