Business

Create a campaign for your company to launch, starting January 2021 till December, that will be active for 12 months. Marketing budget: SR 450,000 to spend on digital advertising media over the next 12 months. The budget also includes up to SR 340,500 for advertising creative and content development, and for the company to manage the program.a. What is your campaign message? (about your digital campaign message)b. What is your digital marketing campaign Schedule: recommend digital marketing content and the schedule for the content? (Must include timeline for the content distribution, frequency of posts and ads)c. What platforms and digital media you will use to deploy your campaign, and for which purpose? Social media platforms (Facebook, Instagram, Twitter, LinkedIn, Snapchat) and any other platform that might help achieve your goals, like google, YouTube, etc. (Must include screenshots of the platforms’ process of creating the campaign). Also, include a table of the budget allocations for each platform on a monthly basis. Try to justify your selection.d. Monitoring and Optimization: describe how you will measure and improve digital marketing performance during the campaign. What tools you will use to monitor the campaign’s activity. (Must include screenshots of the monitoring tools that will keep track of your costs and activity).

InstructionsImplementation Plan: Part 2In Unit IV, you started to create an implementation plan. You selected a company and analyzed their strategy and mission. In Unit VI, we will continue your work with this company and develop a SWOT analysis.Remember that a SWOT analysis identifies strengths, weaknesses, opportunities, and threats of an organization. This is an important analysis for any organization as it can be used for strategic planning. Your SWOT analysis must be a minimum of two pages in length. Once you have completed your SWOT analysis, write a minimum of one page, explaining how this information could be used by the company.Please use the template below to complete the SWOT analysis and explanation. Save the template using your last name and student ID. For example, John Smith whose student ID is 12345 would save his assignment as Smith12345. The information you need to complete this analysis can be found in the case studies located in your textbook on pages 370-625. You will need to reference your textbook and at least one outside source for this assignment. You are encouraged to utilize the CSU Online Library, but you may also use external sources, as long as the source is reliable.

What motivates you to do a good job?Questions behind the question:· Is it money? Recognition? Competition? Growth? Fear? Friends? Parents? Failure? Impact?· Will you succeed in our organization given how it is set up?· Are you intrinsically motivated or do you need extrinsic motivators?· What will you aim for when can’t measure your success with a G.P.A.?

Welfare & Social Security Policy1. Explain what a social welfare program is in the United States and why they are needed.2. How is poverty defined in the United States?3. According to the Hamilton Project through the Brookings Institute, what group experiences the highest rates of poverty in the U.S.?4. Social Security is the largest federal spending program in the U.S. According to the Center on Budget and Policy Priorities readings has this program been successful? What are examples of this?5. What challenge(s) does Social Security currently face?6. What are the two major federal welfare programs? What do they provide?

Environmental & Energy Policy1. Define the role of environmental policy in the United States and list the three focus areas of this policy.2. What is the role of state government regarding environmental policy?3. The 1970’s saw several major environmental protection statutes enacted. Please name one of these policies. What was accomplished because of the act? Do you believe that this was beneficial? Why or why not?4. There is much debate and politicization of environmental policy in the United States. What are two of the attributes of the Clean Power Plan from 2015 (See information in the Public Policy text pages 398 – 399 and the YouTube Video of former EPA Administrator, Gina McCarthy at https://www.youtube.com/watch?v=M8uUKIbaGaI )? What are two of the attributes of America First Energy Plan from 2017(See the issue brief from the Atlantic Council: Global Energy Center)? What are similarities and differences

regarding Social Security policy, data was presented regarding the impact of the program on moving senior citizens and others out of poverty. We also discussed the concern of the long-term sustainability of the program. Given this background information, do you believe the Social Security tax should continue to be capped at $118,000 annually or should the level be raised? Explain why you believe this would be fair or unfair taxation on current workers? Would it be more equitable to reduce the level of benefits to recipients? Why or why not?

IntroductionIdentify a local business in Darwin (could be retail, food, service, etc), understand its profile and do a SWOT analysis. Provide recommendations to out perform any competitors in the local market.Structure of the Assignment:• Table of Contents (not included in the word count)Profile of the selected local business in Darwin.Information and background details about competitors in the market.Organisation structure and presence in Darwin.SWOT AnalysisRecommendations to perform better than the competitorsConclusion.• References (not included in the word count – 20 references required, in Harvard referencing style.Any research conducted have to fall between 2015-2020 only for this assignment as the website being used for research need to be current.Please review the rubric to clearly understand the marks distribution and weight.

Final Project Milestone Two Guidelines and Rubric Overview: For the second milestone of your final project, you will submit a quality, process, and location analysis case study analysis that will address the typical problems that operations managers face. This case study analysis will be incorporated into the final summative analysis. This milestone is due in Module Four. Prompt: Refer to the case study (located in the Reading and Resources area of Module One), your own independent research, and the course materials to answer the following items. Specifically, the following critical elements must be addressed:I. Theories and Techniques A. Explain the five steps of the theory of constraints (TOC) process. To what processes might the company in the case study apply TOC? Why wouldapplying TOC to these processes be advantageous? B. Describe how total quality management (TQM) principles and tools can be used to improve quality in the latest line of products in the context ofthe case study.II. Data Analysis A. Draw a cause-and-effect diagram that assesses why some of the company’s supply chain partners might have struggled to implement some of thecompany’s newly developed materials. Summarize your findings from the diagram. B. Draw a hypothetical process (time-function) map for producing a recently released (within the past two years) product manufactured by thecompany. As an operations manager, how will you use the value map? Be sure to include your process map within your case study analysis. C. Considering the data and options below, determine where the company should locate its new manufacturing plant. Explain why this would bethe favorable location.Factor Weight Mexico City Columbia, SCPolitical Risk .25 70 80Transportation Costs .20 40 90Labor Productivity .20 85 75Rental Costs .15 90 55Labor Costs .10 80 50Taxes .10 90 50Guidelines for Submission: The format for this assignment will be a Word document using a business writing format of your choice. There is no minimum page length requirement, but the submission should be double spaced, and no more than four pages in total. If you used a program such as Excel to complete any of the assignment, copy and paste this into your Word document for submission. You may also include your original document from another program as supplementary material if you believe this will strengthen your contribution.RubricCritical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) ValueTheories and Techniques:Theory of ConstraintsCorrectly explains the five steps of TOC and explains why it would be advantageous to apply TOC to specific processes in the case studyCorrectly explains the five steps of TOC but does not explain why it would be advantageous to apply TOC to specific processes in the case studyDoes not explain the five steps of TOC or explanation is incorrect18Theories and Techniques: Total Quality ManagementDescribes how TQM can be used to improve quality in the context of the case studyDescribes how TQM can be used to improve quality but does not provide context in the case studyDoes not describe how TQM can be used to improve quality18Data Analysis: DiagramProperly draws a cause and effect diagram assessing the struggle to implement newly developed materials and summarizes findingsProperly draws a cause and effect diagram assessing the struggle to implement newly developed materials but does not summarize findingsDoes not properly draw a cause and effect diagramData Analysis: Process MapAccurately draws and includes a process map for product and thoroughly describes how it would be used by an OM managerDraws and includes a process map for product, but drawing is inaccurate, and description of how it would be used by OM manager is either not thorough or missingDoes not draw and include a process map for a product18Data Analysis: DataCorrectly determines where the new plant should be located and explains why this is a favorable locationCorrectly determines where the new plant should be located but does not explain why this is a favorable locationDoes not correctly determine where the new plant should be located

Assess a company’s competitive strategy and the strength of its competitive positionIdentify at least two articles published in the last 6 months that discuss a company’s business strategy/strategies (the articles may not directly indicate that what is being discussed is a company’s business strategy as we discuss it in this class, but you should be able to infer that the company’s business strategy is being discussed). Based on your interpretation of the articles:State the main types of business (a.k.a. competitive) strategies.Explain which type of competitive strategy this company is using and what the evidence from the article is for the case you are making.Is the company’s competitive strategy appropriate or it could be improved? Why?Is the company’s competitive position relative to others in the industry strong? Why?Response ParametersYour initial response must be 300 words in length.Use APA citations as needed.

Public Health Policy and Decision Making CASE STUDY 3 INSTRUCTIONSIf you remember from your textbook, the landscape section of a health policy analysis “provides the overall context for analysis by identifying key stakeholders and the factors that must be considered when analyzing the problem.” This is a critically important part of analyzing policy, so we focus on this in this specific case study.1. First, provide a problem statement (phrased as a question) that sets the stage for your analysis, as it is critically important in a policy analysis and should be clearly articulated within the first couple of paragraphs. Provide a brief background on this problem for the client/reader, defining and detailing the key elements and issues of the problem to set the stage for your landscape.2. Develop a landscape section for home versus hospital births utilizing all factors (political, social, economic, practical, legal, and quality of care) listed in Box 14-1 of the textbook. In your narrative, please address all questions/concerns in Box 14-1.• Save your paper as a word document in the following format: last name, assignment. I would save my assignment as Staley_CaseStudy3.doc.• Case study should be Arial, Calibri, Cambria or Times New Roman font, size 12pt, double-spaced, with 1 inch margins.• All sources/references cited within text per APA style, as well as with a separate reference page per APA style. Be sure to use and cite the video for the case study- 2008 The Business of Being Born.• The length of your response for each Case Study is 2-4 pages (double-spaced). Cover and reference pages do not count towards the page requirements. Please note the page requirements- no less than two, no more than four. 1 ¾ pages does not meet the minimum requirements. Do not place your name, course title, assignment name, etc. in the body of your text. Use a cover page for these elements that is not part of the page length requirements.• This case study sets the stage for the beginning of a policy analysis, so it is like a paper in some respects. Lay out your Problem Statement, Background, and Landscape as formal sections.