Business

Marketing Research Presentation to the President of Starbucks Coffee HouseYou are the marketing consultant to Starbucks coffee house and have been asked by the President, Charles Schultz, to perform market research and ascertain the feasibility of establishing new coffee houses in China.Plan the research design and presentation to Mr. Schultz. Include the following:Two to three alternative target customer segment(s) that you may use and why.The types of secondary research that you will use and why.The problem statement.One to two research questions that will guide the study.Who the major competitors are for this product.What the cultural, economic, and political factors are that need to be considered in the design of this project.Recommended length of this paper: five to seven pages, at least 8 primary resources (peer-reviewed articles or textbooks). This design will be incorporated into the Week 6 paper (with changes, if applicable)

For your project this week you will need to do the following:In a minimum of 2 pages, prepare an essay explaining to the leadership at MovieFlix why it’s important to take an ethical approach to solving their business problem (the problem that you are helping them to solve).Make sure to discuss how using good business ethics can enhance their profitability.Also, describe some of the consequences that they could face if they behave unethically when trying to solve the problem that you’ve selected for your project.Discuss how you, as their consultant can help them to take an ethical approach to solving their problem.Make sure to include an APA formatted title page and reference page for sources that you may have used for your research. Remember to follow APA guidelines when paraphrasing or quoting information. Don’t forget to cite your sources and include in-text citations as necessary.

Explain the concept of management control and how budgeting is used as part of it. Make sure you use course materials to support your ideas

The final paper provides an opportunity to reflect on the entire internship experience. The report should summarize your learning, assess overall success in achieving your Learning Objectives, and highlight any additional insights about the organization, industry, or career field. The goals of the report are:• To provide an opportunity for the student to reflect on and synthesize the full experience, and to analyze personal and professional effectiveness;• To facilitate closure of the internship experience.GUIDELINES FOR THE REPORT:The following guidelines will be strictly enforced. Late papers will not be accepted. Students will be required to rewrite the final paper if they do not adhere to the guidelines. Rewrites must be submitted within 24 hours after notification or the student will receive a 5 point deduction for every day that it is late.A- The Report should be a:-Maximum of five (5) pages,-Typed and double-spaced, with Arial font,-1” margins, and-12 point type.B- The final paper must address the topics below, and use “headings” to divide each reflection topic within your paper (e.g. Company’s Strengths & Opportunities; Learning Objectives; Challenges & Resolutions): The final paper must include an Introduction of your paper as well as –Company’s Strengths & Opportunities• Your observations of the company’s strengths and opportunities• Your perceived strengths and opportunities• What was your biggest challenge during this internship?Learning Objectives• List of each Learning Objective and discuss the extent to which the objective was met as well as the tasks you did to accomplish the objective.• If an objective was not accomplished, then an explanation should be provided as to why, and what was accomplished in place of that objective.• What would you have done differently in order to accomplish an objective that was not met?Challenges & Resolutions• What skills do you wish you had acquired before beginning this internship that would have made it easier for you to complete assigned tasks?• How were you able to apply classroom knowledge to your internship experience?Reflection• How can you (or other interns) utilize this experience when re-entering the classroom or workplace?• What characteristics would the ideal intern possess to excel at this internship site?• How has this internship solidified or changed your career focus?

Week 8 – CLA1 – CLO 1, CLO 2, CLO 3, CLO 4, CLO 5In a 4 – 6 page paper based on your internship course experiences and the learning objectives achieved, review your internship experience successes and challenges leading to growth. You should demonstrate in your paper a description of your professional portfolio and also include any evidence of accomplishment that you have acquired during this session.Provide at least three (3) references including two (2) peer-reviewed sources. If you have completed this CLA assignment in an internship course prior to this class, select new examples and sources to support your response. For questions, contact your instructor.

A. Cost-benefit analysis is a structured way to evaluate different options using an economic lens. For this assignment, you will start thinking about different costs and benefits.B. Define three solution options for addressing the water problem you are trying to solve for your final project (1 pt).C. For each option, list the direct and indirect costs and benefits in a table (2 pts)Option A short description: Costs; Benefits Option B short description: Costs; BenefitsOption C short description: Costs; BenefitsD. Write a ½ page on ways you might assign economic values to some of these costs and benefits. (1 pt)E. Recommend what discount rate you would use and why (1 pt)F. This assignment should be no more than one page. You do not need to estimate all of the real costs or benefits of the policy, but should do basic research to outline how you would include estimates given more time. Try to fill out the CBA template, but you only need to turn in your 1page write up with the table.

accounting fraud in large public companies has produced its fair share of major news headlines over the past 20 years. Even though laws like Sarbanes Oxley have been put in place to minimize the opportunity for financial fraud, the threat is still real in today’s corporate environment.Imagine you have been hired to oversee the financial audit of a major company in your city. During the audit, one of the company’s employees has disclosed a potential fraud situation involving an accounting department supervisor.In addition to alerting your own manager about the situation, which one of the following options below would you choose to perform next as you proceed with your investigation? Only choose one.Option A: Gather additional information by interviewing other company employees.Option B: Meet with other members of the management team to discuss the company’s current internal controls for preventing fraud.Why do you feel your choice would be most effective?Discuss the reasoning for your selection.

For this assignment, you will write a case study analysis that focuses on the communication strategy of an organization of your choice.In this assignment, you will need to a) summarize the communication strategy of your chosen organization, b) analyze the communication strategy of your chosen organization, and c) explain how you would integrate the communication strategy into the current organization where you work or into a former organization where you have worked.A. Summarize the Communication StrategyLocate an article that discusses the communication strategies used by your chosen organization. After reading your chosen article, you may find the exercise below to be helpful in developing a summary paragraph. Identify the author(s) of your chosen article, and complete the following exercise:[Insert author’s name here] discusses how innovative communication processes have helped [insert name of the organization here] resolve [insert issue here].The top reason [insert author’s name here] holds that position is __________.A second reason [insert author’s name here] holds that position is __________.A third reason [insert author’s name here] holds that position is __________.After filling in the blanks, you should have a list of the positions and claims made by the authors about your chosen organization. Shape your notes into a summary paragraph. (Do not simply include the list that you completed in the exercise above.)Remember that the summary paragraph is where you will present information from the source. You will provide your analysis and interpretation in the following section of the paper.B. Analyze the Communication StrategyBe sure to include how the communication strategy impacts the organization on multiple levels. Feel free to use the four levels of sales, services, value chain, and continuous improvement as a model, which was discussed in the case study on the Dell Computer Corporation in the Unit VI Lesson. (Note: Your categories may be different.)In the analysis portion of the assignment, discuss any problems (or potential problems) with the communications in your chosen organization, and provide potential solutions based on your research. Include ways that effective management could help to provide a solution.C. Explain Integration TechniquesFinally, explain how this communication strategy could be integrated into your current or former workplace.You will need to reference at least two academic sources.Use the standard five-paragraph format (introduction/body/conclusion). APA format should be used. The assignment should be a minimum of three pages in length. Content, organization, and grammar/mechanics will be evaluated.The link below provides some helpful tips for writing a case study analysis:

What is meant by “Business Ethics?”

Post your thoughts on the following: Why does corporate culture matter to the strategy execution process?· Provide an example of a situation that you are aware of in which corporate culture impacted strategy execution in a positive or negative manner. You may be aware of this situation through personal experience, an experience of someone you know, or something you have read about in classes or the media.Respond the classmate’s posting below. This can be to agree, disagree (respectfully), or to provide thoughts on the content provided in their post.Student: April Burg1. Corporate culture does matter significantly to the strategy execution process. A corporate leader can influence a lot in both good and bad ways. They determine the attitude, performance, and work ethic of the employees. If a corporation does not treat its employees well, those employees will not put in the time and effort to support the company. If a corporation treats them well and influences a good healthy work environment, it will reflect well on the company in multiple ways.2. The first example I can think of is Amazon. They have been in the headlines a lot recently due to the treatment of their employees and the work conditions. Some of the issues were the delivery drivers having to relieve themselves in plastic bottles, poor treatment in facilities and warehouses, not granting paid leave for illnesses during the COVID-19 pandemic, and the news of employees trying to unionize in Alabama. This all has a very negative effect on the strategy execution of Amazon. With more people becoming aware of this news, it has deterred some people from buying things from Amazon and looking to local businesses instead. I know I have made an effort to use Amazon less because of these reasons as well as wanting to support local small businesses rather than a billionaire.