Business and Management

MANAGEMENT DEVELOPMENT INSTITUTE OF SINGAPORE __________________________________________________________________________ Course : Bachelor of Arts (Hons) Business and Management (Top- up) BAMD5 2022A Module : UGB321 E-Marketing Strategy MDIS Module Tutor : Mr. Frankie Lim Assessment : Individual Assignment Due Date : 30 April 2020 Weighting within Module : 100% __________________________________________________________________________ Assignment Submission Students are required to submit their coursework through JIRA. Only assessments submitted through JIRA will be marked. Any other submission including submission to your study centre in hard copy will be treated as a non-submission. If your centre supports Turnitin©, a copy of your Turnitin© originality report must be submitted in conjunction with your assignment. PLAGIARISM/INFRINGEMENT STATEMENT All Assessments are subject to the University’s Policy on ‘Cheating, Collusion and Plagiarism’. Students found guilty of this are subject to severe penalties. This is an INDIVIDUAL piece of work – If there is evidence that the work is not wholly attributable to you, the University’s policy on ‘Cheating, Collusion and Plagiarism’ will be applied. Link to University Academic Integrity and Misconduct Policy? https://docushare.sunderland.ac.uk/docushare/dsweb/View/Collection-8155ASSESSMENT METHOD: 100% Practical: The medium chosen for the students’ work should be co- created between the teacher and the student. BRIEF OUTLINE: This practical assessment requires students to complete a set of four tasks. These are designed to meet the module’s learning outcomes and allows the student’s work to be presented in a digital marketing form. The assessment provides students the opportunity to decide on an appropriate format and medium for the delivery of their work, with the agreement of the module lead.BRIEF OUTLINE OF TASK: Students are required to complete each of the four tasks:Task one Co-creation of format and medium.Task two Creation of content piece number one.Task three Creation of content piece number twoTask four Digital marketing analytics.Below is an example of what a student’s assessment journey may look like:Format MediumVideo Creating a vlog channel such as YouTubeAudio Creating a podcast channel such as Buzz SproutWritten Creating a blog site such as Blogger.comUGB 321ASSESSMENT CONTEXT: Task One: Students should decide if they would like to submit their work by either a video, audio, or written format. This will subsequently determine if the student is to launch a vlogging (video), podcasting (audio) or blogging (written) channel. Students should brand their chosen medium in relation to the context of the assessment. Both the format and medium should be agreed with the module tutor. Task Two: Case Study Create a piece of digital content [15-minute vlog or 15-minute podcast or 850-word blog post] critically evaluating either one of the topics below: Option 1:Covid-19 coronavirus has created an unprecedented global pandemic, health hazards and economic disruptions worldwide. Every country’s government has their own strategy to confront the major threats. The crux of Singapore’s strategy is to slow down the infection rate and maintain it at as low a level for as long as possible, Health Minister, Mr Gan Kim Yong said in Parliament (The Straits Times, 25 March 2020). This will help the country to better conduct epidemiological investigations, contact tracing and quarantining of close contacts, to prevent further spread and to preserve healthcare capacity to care for the more severe cases. Singapore’s 3-pronged strategy to fight Covid-191. Reduce importation of cases2. Detect and isolate cases early3. Emphasis on social responsibility and good personal hygiene Subsequently, a ‘circuit-breaker’ was implemented for two months and later lifted with a series of new measures under Dorscon Orange alert. Throughout, there was an emphasis of public education, enforcement and support. Recently, there has been no local transmission for the past days and imported transmissions contained. As such, The Prime Minister has just announced that we will be moving into Phase 3 with more relaxation on 28 December 2020 with the availability of the vaccines from then on.UGB 321Students should critically evaluate the following aspects:? The identification of the first imported case of Covid-19 in Singapore and how it transmitted and eventually to the local community.? The public education campaign on Covid-19 using integrated media strategy.? Covid-19’s digital marketing strategies and how they continued to engage the community through various online channels? How supporting brands apply various digital platforms and give examples of how they utilised social media to engage target audiences during the Covid-19 period? What were the digital marketing objectives in relation to Charlesworth (2018)?? How could relevant, credible academic/practitioner models (such as McGruer, 2020) be applied to the campaign?

Essay form question 1:Take a position in the debate for either pro or con arguments for the Affirmative Action Plan (AAP).Describe two pro or con arguments with at least two examples of each to defend your position.question 2:Some would argue that business enterprises should not be burdened with concerns for people and should be able to pursue single-mindedly their financial interests. How would you respond to this argument in consideration of the course readings this week. Describe your position with example(s) and reference sources.3 peer- reviewed references per question including book attached.

In the appendix you will find a questionnaire. This questionnaire refers to the application of artificial intelligence in a company (In this case it will be Porsche AG). When rating each question, please write 2-3 sentences to prove/verify your answer including your sources/references. Please answer the questions (42) in the appendix and indicate the sources.

Having read the material for weeks five and six as indicated in the Course Syllabus, along with the respective Weekly Course Lessons and the Weekly Course Announcement, research and select a recent man-made (technological), a natural, or a terror incident response scenario and write a clear and descriptive narrative that: Provides an overview of the event and which summarizes how the Incident Command System (ICS) process was or might have been used. In doing so and based on your research, clearly also indicate The history and inception of ICS; and The ICS component organizational structure – to offer clarity on each of its five elements. Further, discuss the extent to which the U.S. is prepared for dealing with catastrophic events such as acts of bio-terror and/or infectious pandemic outbreaks and present your position as to which potential, the specific threat is most probable, in terms of our nation’s assessed vulnerabilities as you see them. You are free to postulate the means/methods by which you believe such attacks could be carried out and how they might be mitigated in terms of both response and public health consequences.You will find the following material helpful in informing your assignment: “Bioterror: Anthrax, Influenza, and the Future of Public Health Security” by R. W. Johnstone Research and investigation beyond those materials indicated in the course-ware will be required

Review the resources on SWOT and TOWS analyses, then complete the following: First, decide which company you are going to use for your final project from the following list: Long-Term Orientation in the Benedictine Monastery of AlmontAmerican Apparel: Drowning in Debt? Perform a TOWS analysis of the company. This should accomplish the following: Identify threats to the organization and opportunities in the external environment that the organization can capitalize on. Identify the strengths and weaknesses in the organization. What does it do well? What could it do better?

In the appendix you will find a questionnaire. This questionnaire refers to the application of artificial intelligence in a company (In this case it will be Porsche AG). When rating each question, please write 2-3 sentences to prove/verify your answer including your sources/references. Please answer the questions (42) in the appendix and indicate the sources.

This is the first of three milestone assignments that will lead to the completion of your course project. In this assignment, you will complete Critical Element III: GAAP vs. IFRS. Recall that, due to the sequencing of content for the modules, the critical elements are being prepared out of order. For the complete sequence, see the Final Project Guidelines and Rubric document.This milestone addresses the following course outcome:Differentiate between the Generally Accepted Accounting Principles and the International Financial Reporting Standards for their impact on financial statements.If you have not already done so, select the company that you will use to build your portfolio. For detailed instructions, see the Final Project Guidelines and Rubric document.Specifically, the following critical elements must be addressed:III. GAAP vs. IFRSA. Explain the steps that would be needed for your selected portfolio company to transition from GAAP to IFRS. For example, what would thistransition entail? What would your chosen company need to do?B. Explain how a financial statement would differ under IFRS as opposed to GAAP.i. How is a financial statement under IFRS different from GAAP? How is it the same?ii. What would the statements for your chosen company look like?Guidelines for Submission: Prepare your paper using Microsoft Word. It should be 2 to 3 pages in length, not including the cover page and reference page. Follow APA formatting guidelines using appropriate headings, double spacing, 12-point Times New Roman font, and one-inch margins. Support your arguments with at least three peer-reviewed sources cited in APA format.

Still acting as a consultant specializing in professional communications (just like in the Case Assignment), you are to write a business proposal to the Board of Directors or C-Suite of your chosen company on how to fully utilize education, training, and personal/professional development in that organization to improve their professional communication.It is recommended that you use the same company as you did for your Case Assignment. Should you choose to use the same company, you may use the introduction to that company (no more than a paragraph or two) of an overview of that company in this paper, the rest of the 8-10pages of writing should be unique to this paper. Locate scholarly, recent, relevant, and external sources to synthesize your thoughts within the proposal. Please include ethical and multicultural implications in your discussion. Include a title page and reference section. This is meant to be a formal paper, 8-10 pages long, based on the subject of professional communications and focusing on topics learned in modules 5-8 of the course. Writing Guidelines: Must be between 8-10 pages I length (cover page, appendices, and the reference page are not included in the page counts at least 5 but no more than 10 references least 3 references must come from a scholarly journal article(use the TUW library databases)1/2Essaysshould be in APA style [apastyle.org] and include running head paginationMustbedoublespaced with 1-inch margins and no extra space between paragraphs 12-point Times New Roman, Calibri, or Arial Paper should be proofread for spelling and grammar mistakes If you use charts, graphs, or tables, include those as

For a project management topic of your choice produce a research proposal which addresses the key elements required to ensure the research is considered credible. Please note that this proposal will form the basis for your Business and Management Research Report. You should, therefore, think carefully about the research topic you select for your proposal as this will have a further impact on your studies. You should focus your work upon addressing: Introduction (5% of the total mark)This should be kept very brief and outline what is to be addressed, what the purpose of the proposed research is, and where the research is located (context).Research Questions & Objectives (15% of the total mark)A clearly specified research question providing a focus for the research. The research question should be narrow and deep. One research question is preferred, but a maximum of two may be suitable if the questions are closely related. Objectives should be specified using the SMART or similar criteria.Literature Review (30% of the total mark)This should be a mini literature review which seeks to identify the current state of knowledge of the literature in the area within which your research question is located. You should identify key themes, strengths and limitations of existing literature and communicate understanding of where your research fits within this wider context.Methodology (35% of the total mark)This section needs to identify the key area areas that a methodology should address. This includes: research philosophy (ontology and epistemology), the research approach, the research design, the research strategy, time horizons and the data collection and analysis methods to be adopted. The work also needs to consider issues relating to reliability and validity (or their qualitative equivalents) and ethics.Reflections (5% of the total mark)You should provide a brief reflection concerning how you have developed during the construction of your research proposal.Presentation (10% of the total mark)The work should be professionally presented. Citation support and references should be Harvard style. The structure of the work should be logical and clear.

Justin,I know you have been waiting a long time for this email.  I am writing today to tell you how you can finish our directed study of MBA 571 successfully.After you have looked at this email, please send me a reply so that I know you have received it.  And let me know when you plan to send me the papers I have requested.I am very interested in how banking and investment operations in Macau and Hong Kong might (or might not) change depending on possible changes in government structure.  As I am sure you know, this can be a politically sensitive topic.  Government leaders in Beijing and Washington DC, (and also London, Dubai, Tokyo, Berlin, Moscow, and many other places…) have been quoted making statements or threats or just giving various opinions.  I will not ask you to make an opinion about the politics.  Nevertheless, money managers must attempt to anticipate future risk, regardless of any one person’s opinion about the politics.3)      A long paper, between 2000-3000 words.  For your final paper, I would like you to consider a “worst-case” scenario.  In this scenario, suppose that Beijing and Washington DC have loudly taken opposite points of view about the status of Macau and also Hong Kong.  Suppose that London and Berlin are also not agreeing.  In other words, suppose that everyone is mad at everyone else.  With everyone mad, you should also suppose that each government is imposing penalties of various kinds – so, for example – suppose that the USA has imposed some kind of restriction on financial transactions out of Hong Kong.  Please describe for me just how bad you think that worst-case scenario could be, and then describe for me how you would advise an investment planner to prepare for that situation.  How can the investment planner still run his business in that environment?  Which kinds of investment products (tax planning, insurance, trust services) would still be best to operate, and for which customers?Be sure to give sources in your final paper.  Your sources are just as important as your paper.  I am very interested in this topic and later I will probably want to read the sources you have used, for my own understanding. Let me summarize this assignment – I am not expecting you to solve all the difficulties that might come from international disputes.  I am not expecting you to offer wise advice about government policy.  I only want you to think like an investment planner must think, and learn to plan for risk.Regards,Mark McKay