My professors instructions: Spend a significant portion of your time researching a company this week. Answer the following questions to the best of your ability: Why does the business exist? What was the reason for getting into business in the first place? What audience does the business serve? What makes it interesting? What makes it different? What problem does it solve? Do you know the business history? What is the history of how the company came to be? Was there a special event or driving force? Where did the first store open? When, and what was it called? How has it grown? Who are your main characters? Who founded the company, and why did they found it? What was happening in the world at that time? What inspired them? What sort of struggles did they face? What is your company mission? What is its purpose? What are the goals? Who wrote your company mission, and how did they write it? The company mission is critical here. If it is in any way weak or unclear, it will reflect in the story. Can you identify the core brand values? What values does the company hold close? How have these brand values changed over time? What is the philosophy behind your company, and how did that come about? How do the customers feel? What do the customers say about the brand? Why do they buy from you, and what keeps them coming back? TY!!! i have no time to do this you’re a life saver !!!
Instructions Written Assignment 1- Assessment of the current situation at a health services organization – worth 15% of the grade Task – You will be picking and analyzing a current health services organization in terms of its current situation and focus on its customers. Remember to follow all the general requirements for written assignments published in the syllabus as well as the details below. Refer to the grading rubric in the syllabus before submitting your paper to ensure you have given yourself the best opportunity for maximum credit. Approach your written assignment as follows: Pick a health services organization that you may work for or with which you are familiar. It can be a local or national organization. Research the organization by visiting its website and, if possible, its location. Research the industry in which your organization operates, e.g. nursing homes, private physician practice. Using your findings, conduct a SWOT analysis of your organization. Use the SWOT Analysis Worksheet provided under Course Content Conduct a competitive analysis of your organization. Use the Competitive Analysis Worksheet provided under Course Content. Prepare your written assignment by addressing each of the following questions in order: What is the mission of the health care organization? What are their corporate level goals? Who are their customers? From your SWOT analysis, what do you conclude are the organizations main strengths and weaknesses? From your SWOT analysis, what do you conclude are the organizations main opportunities and threats? Who are the primary competitors to the organization? Do you think the organization has a customer-focused orientation to its practices and procedures? Why or why not? NOTE: You will not find definitive information on your organization relating to these questions, some of the information is propriety or not available through public means. Use and cite data whenever you find it, or use your best judgment as to what you think is occurring at the organization. Be sure to offer your rationale for your conclusions. Be sure to ask your faculty member any questions or concerns you may have prior to preparing your written assignment. The grading rubric for this assignment appears below, if you opened the Assignment in the Assignment Folder, or can be opened by clicking on the ‘Written Assignment Rubric’ tab in the lower right corner of the screen, if you opened the Assignment in Content.
The goal of this essay is to analyze an advertisement. Were looking specifically at the signs and symbols used in order to make the call to action happen. Whats the call to action, and what is pointing you in that directionis it explicitly or implicitly stated? Whos the target audience? How can you tell? Is it the people used? The language used? Clothing/props? Voiceover language? Background music? Setting In this essay, you will begin the body of the essay with a short summary that states the company and the product, describes the ad, and identifies whether this is a print or non-print (video) ad and the platform (magazine, TV, film, streaming service, YouTube, social media platform) and program or publication it was attached to. You will then consider what signs (the thing, the denotation) and symbols (what the thing means, the connotation) are being used, how theyre used in the ad and what it says about our society (commentary), and how they tell us who the ad is aimed at. Next, consider the influence of the program or publication the ad is tied to. Does this help or hurt the targeting happening in the ad? How do you know? Finally, I would also like you to include a section that looks a little more broadly and compares your selected ad with another 1) in the same company, 2) for a competing product, or 3) for the same product in a different time period. How does this ad compare? Is there a difference in approach? If so, why? Is there a different goal? If not, why may this be the case? This paper must have thorough in-text citations and include an MLA-formatted Works Cited page.
Write a blog 1. Find an example of a brand whose commercial ran in this year’s Superbowl that told a story that drew you in. (except Jeep) Link:https://www.ispot.tv/events/super-bowl-commercials 2.Did the brand bring the current pandemic or social or economic climate into this story? If so explain. 3. What engaged you about the content? 4. Did it tell a story that pulled you in or did it try to push a message at you? Explain. 5.Did that story fit the brand’s overall brand story and message? 6. Did it achieve earned media through social sharing? If so, how much earned media did it garner, and where? 7.Why do you think this was shareable content?
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