Case Study of PR Study

Topic: Reputations are transitory. They can be built or destroyed by seemingly innocuous situations, often outside an organization’s control. They are difficult to measure and harder to manage. Reputation management as a PR discipline is ludicrous and futile. Agree or disagree and discuss the implications for communication management Grading is based on:• research and reference to appropriate theory or best practices discussed in the course (25%)• analysis reflecting critical thinking and use of key principles from the course (40%)• a logical conclusion or actionable recommendation(s) reflecting the research and analysis (25%)• the quality of writing and organization of the paper (10%)

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