Business Model

a.     Identify the company’s business model ( how they make money). Give a short history and overview of the firm’s products. b.     You need to do an internal analysis of the firm. Identify their resources and capabilities, and describe their leadership, culture, organization structure, and core competencies. c.     Analyze their current position in the market (market share) and determine what they have in their “luggage or not.” Discuss the major issues facing the company internally. Use the models of Value Chain,  Business Model Canvas, VIRO and RBV perspective. d.     Tie the  company’s performance using financial and other measures that to the abilities of the firm. You will need to utilize your  financial analysis for some of the data necessary to understand  how  well the firm is doing.   Exhibits that should be attached to the report Value Chain, and VRIO for the firm. It is the quality of data and interpretation which matters. Exhibits should be referred to and discussed in the report. Do not just repeat data, instead analyze and tell your boss what the data means. Use headings to help organize your report. Please make sure you use terms developed in class and from the book. You need to cite your sources of data. Use end notes to cite your sources. Be consistent in your format. You may also include a reference page.  The Maximum length is 8 pages with and additional 5 pages of exhibits. What you turn in for this assignment you should be proud to give to any boss.   The report is for a business audience and needs to fit a more business style of writing. Use the following web site for help if you are unsure about business writing style. Use headings to organize your work.   Exhibits, preliminaries, bibliography, footnotes and endnotes, and appendices are not included in the suggested page count.  Note that in several instances the Professor/Boss expects the use of exhibits, e.g., financial statements. There are multiple points at which “a graph will speak volumes.”  Or a summary exhibit will efficiently summarize a discussion.  The page count assumes 12-Point Times Roman font or equivalent,  with one-inch margins.  Double spacing is easier for the professor to read and make comments.  However, generally a professional report will be single (or perhaps one and a half) spacing.   A search is certainly a beginning, but is NOT sufficient.  You must use sources such as Hoovers, Standard and Poor’s Net Advantage, Business Insight, Morningstar, ABI/INFORM, Books in Print (any books on the company, its competitors or industry?), Business Source Premier, EDGAR, Wall Street Journal,  Business Week, Forbes, Fortune, LexisNexis, Marquis Who’s Who, New York Times Article, Mergent, IBISWorld, and Wilson Business Full Text.  There are also hard copy references and specialty data bases at the library as well as other sources at local libraries.  Please make Limestone’s Business Reference Librarian one of  your best friends. Use either MLA or APA format for your Bibliography and make sure you include title, publication, and date.   Certainly the firm is more complex than we can do justice to given our time frame and limitations on our data/information sources.  As indicated in the introduction, the purpose of the overall project is to pull on as much of the perspectives as we have learned throughout our formal business training as possible in order to develop a robust understanding of a firm and its environment.  As the strategic consultant you  are working at very high levels in the firm to help the organization consider its current situation and what it can and should do to be better at achieving its vision/mission/ goals/objectives, an improved strategy, and a sustainable competitive advantage.  In actuality such a task would draw on both primary and secondary data and might take a consultant 18 months.

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