Business-Level Strategy

This week, you will analyze Publix’s current condition. As your analytical framework, please consult Chapters 4–6 in Hitt et al. (2017), in addition to the pdf-handouts on SWOT analysis and grand strategies and the ppt-handout on Porter’s generic strategies. Consult credible external sources as necessary to supply specific information on the company and its main competitors.1: Business-Level Strategy. Using Porter’s (1980) model, identify Publix’s generic strategy. Include relevant economic observations (consistent with the special ppt-handout on Porter’s generic strategies) to support your inference.2: Competitive Dynamics. From Chapter 5, analyze Publix’s competitive landscape to determine whether it is a slow-cycle, fast-cycle, or standard-cycle market. Provide objective evidence to support your inference.Remember—when analyzing your company’s current condition, refrain from making any suggestions whatsoever regarding what you think the company should do.Use APA style (7th edition), with appropriate topical headings to organize and segment the paper and correctly formatted citations and references.Cite at least the textbook (no more than three times), and at least one credible source for each topic. Aim for high-quality sources. Steer clear of generic websites for this purpose.

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