Business and Consumer Markets

Internal DataEvaluate internal sources of information available to you inside the organization and what information you will receive from each source. Identify 3-6 sources of internal data. Insert or remove rows as needed.SourceWhat it MeasuresDatPotential UsageExample: Sales dataMonthly sales by specific productAverage sales that month in US dollars for each of 10 products. Data can be segmented by business and consumer markets.Can be used for trend analysis, projections, and to measure effectiveness of promotions.