Business Analytics

Author: Client Uploads

June 24th, 2022

amie received 105 responses, which are given in the Excel file Drout Advertising Survey.· Review the questionnaire and classify the data collected from each question as categorical, ordinal, interval, or ratio.· Next, explain how the data and subsequent analysis using business analytics might lead to a better understanding of stereotype versus empowerment advertising. Specifically, state some of the key insights that you would hope to answer by analyzing the data .· Use appropriate charts to visualize the data. Summarize the data using frequency distributions and histograms for numerical variables, cross-tabulations, and other appropriate applications of PivotTables to break down the data and develop useful insights .

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