Brand Reflection Report

Part A: Case study – Brand Reflection Report (25%) Overview: “ Brand Awareness and Brand Associations” The objective of this assignment is to test students’ ability to measure, compare and critically analyse the brand salience and associations of two brands available in the Australian market. It is expected that students will be able to justify the importance of brand salience and brand associations for brand managers. The report should be typed in 1.5 line spacing on one side only of single A4 sheets using 12pt font and 2cm margins. It should be of no more 1,500 words (excluding cover sheet, reference list and appendices). Include all secondary data research (netnography) in the appendix. To complete the assignment, you need to be familiar with the customer based brand-equity (CBBE) model (Chapters 2 and 3, Keller 2013). The CBBE model looks at building a brand as a sequence of steps required for successfully achieving set objectives. The first step – brand salience – ensures the identification of the brand by customers, as well as step 2 – allows for identification of relevant brand associations of the brand with a specific product class and customer need. Details Choose any two brands from the following FMCG product categories available in Australia: Instant coffee, Instant Noodles, Potato Chips, and Toothspaste Detergent. Choose one brand that is prominent in the marketplace and another one (same product category), which you feel Australian consumers are not very familiar with. Conducting secondary research you are expected to report on the breadth and depth of brand awareness (page 108; Keller 2020) for the chosen brands. For any one of the brands discussed, identify the associations that you feel contribute significantly towards the brand’s equity. Using secondary research, you have to construct a mind map by undertaking a ‘brand associations’ research task. You are expected to report on the strength, favourability and uniqueness of brand associations (pages 76-77; Keller 2020) as well as present the brand’s mind map (pages 333-336; Keller 2020). Your report should have the following components: 1. Introduction (about 150 words) The introduction should highlight the main purpose of your report. Further, it should guide the reader/examiner on the structure of your report. 2. Discussion I. Brand awareness (600-650 words) Theoretical discussion of the importance of brand awareness (about 200-250 words). Referring to 1-2 journal articles on brand awareness (concepts relating to brand salience include brand recall, recognition, and brand familiarity), discuss the importance of measuring brand awareness. Note: Do not regurgitate the Keller textbook. Presentation and discussion of breadth and depth of brand awareness for chosen brands (about 400-450 words). (Note: Secondary data results to be included in the appendix). II. Brand associations (about 600-650 words) a. Discussion of the importance of brand associations (about 200-250 words). Referring to 1-2 journal articles, discuss the rationale for measuring brand associations from the authors’ perspective. b. Presentation and discussion of the “brand associations” findings including mind map (about 400-450 words). (Note: Secondary data results to be included in the appendix). 3. Conclusion (about 100 words). The last part of the report is the conclusion, which wraps up the key points of your work.

Struggling to find relevant content? Order a custom essay on
Brand Reflection Report
Let our experts save you the hassle
Order Now
Calculate the price
Make an order in advance and get the best price
Pages (550 words)
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
Sign up, place your order, and leave the rest to our professional paper writers in less than 2 minutes.
step 1
Upload assignment instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Get personalized services with GPA Fix
One writer for all your papers
You can select one writer for all your papers. This option enhances the consistency in the quality of your assignments. Select your preferred writer from the list of writers who have handledf your previous assignments
Same paper from different writers
Are you ordering the same assignment for a friend? You can get the same paper from different writers. The goal is to produce 100% unique and original papers
Copy of sources used
Our homework writers will provide you with copies of sources used on your request. Just add the option when plaing your order
What our partners say about us
We appreciate every review and are always looking for ways to grow. See what other students think about our do my paper service.
Social Work and Human Services
Excellent Work!
Customer 452587, November 30th, 2021
Always a job well done. I really appreciate the hard work.
Customer 452453, January 4th, 2021
public speaking
The work was excelent and very professional.
Customer 452653, November 1st, 2021
Customer 452813, June 25th, 2022
Customer 452813, June 25th, 2022
Great Work!
Customer 452587, March 10th, 2022
Great work. Will definitely recommend
Customer 452523, May 15th, 2021
Customer 452813, June 26th, 2022
Awesome Work!
Customer 452587, February 24th, 2022
Social Work and Human Services
Customer 452587, July 28th, 2021
Great job
Customer 452643, October 31st, 2021
Social Work and Human Services
Excellent Work
Customer 452587, November 22nd, 2021
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat
error: Content is protected !!

Save More. Score Better. Use coupon code SPECIAL for a 15%discount