Brand Management Exercise

Brand Management Brand Management Exercise (Units 2?7) Guidelines The objective of this assessment is to appreciate the importance and value of a brand to the organization and all its stakeholders from the perspective of the marketing manager. It is recommended that you get data for your report from the library, current business periodicals, the internet, and other secondary sources. Using this process as your guide, each student will be required to complete a brief assignment (units 2? 7) throughout the course based on the following guidelines: You will select two different brands in the same product category marketed to the individual consumer. The brands could be a tangible good, (e.g. razor blades, soft drinks, computers etc.) or a service (e.g. insurance, banks etc.). No alcohol or tobacco products please. PLEASEDO NOT USE ANY CONAGRA BRANDS. Make sure the brands are Solaria and SUnPower solar panels Base your analysis on the following ? identify the customer, brand equity, brand elements, brand positioning, brand portfolio; targeting, segmentation and marketing mix. Identify which brand you feel is more effective and support the reasons for your decision based on branding principles. Main Focus:  Investigate your company’s brands and determine how they are doing to build, maintain, and measure brand strength? You will create a running report with response to instructor feedback. Each unit report will be about one page in length. Use APA format; double?spaced; 12 size print; one?inch margins. Please attach additional support materials.

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