Brand Building Process

CS212M2-2: Apply techniques for presenting professionalism through social media.“A brand is a story always being told” -Scott Bedbury (Nike and Starbucks executive), quoted in 11 Simple Steps for a Successful Brand Building Process.LinkedIn is a powerful social media tool that can help you communicate your personal brand. For the Assessment, you will create a professional LinkedIn profile. You do not have to create an account for this assessment. Following the items in the Competency Assessment template, you will write out the profile information in a Microsoft Word® document. If you have an existing LinkedIn account, review the current content and update it to meet guidelines for this assessment.When the assessment is complete, submit it to the Competency Assessment Dropbox.

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