Brand Assessment

Brand Assessment Research Paper Instructions:Submit an assessment of a national, USA-headquartered company brand. Discuss the brand?? strengths and weaknesses using the branding factors you have learned in this course-to-date (class lectures and reading through Chapter 8). Recommend how you would improve ?the business’s?? product promotion and branding. This paper should be 7-10 pages (double- spaced). Please include a cover/title page and-?as the last page-a research sources cit?ta?ion?? ?page. (Both of these pages do not count in the required page total.) Papers must be in Microsoft Word format (best to sav?e/submit as ?PDF? format).I have attached notes on chapters 1-8 and you MUST use the content from this class so read over the notes and use the concepts in your assessment of the business.

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