Apple Watch

You work for an Apple competitor and your company is planning to market a new product that will directly compete with the Apple Watch. Visit the Apple Watch website. Identify and evaluate the way they market their product to at least two different audiences. Write a 500- to 800-word memo to your boss, Jennifer Smith, presenting your findings. What techniques for appealing to the needs and interests of its audience does the Apple Watch site demonstrate? Discuss the organization and design of the site, its use of graphics, and its writing style. Using PowerPoint (or any other software package/presentation platform), put together a presentation consisting of five to seven slides for five members of the management team. Walk them through the main points from the memo. Prepare a 5-minute presentation about how the Apple Watch site appeals to the needs and interests of its audience. Be sure your central message is appropriately stated and strongly supported. Once you complete the steps above, write a reflection about your work by answering the following questions: *How did you consider your audience’s needs and interests as you developed your presentation about the Apple Watch’s marketing strategy? Who is your audience? Why are they viewing your presentation? What are their attitudes and expectations? How will they use your research? *List at least three specific choices you made as you worked on your slides to align them to your audience and explain why you made them. Apple Watch website: https://www.apple.com/watch/

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