Agenda Setting

Agenda-Setting is a political communication theory. The basic assumption lies that the media cannot tell the audience what to think, but they can tell the audience what to think about. People can still think in their own ways for the best interests for themselves, but the media can set the topics of thinking. Journalism professors Maxwell McCombs and Donald Shaw find in many political events, like Watergate, Vietnam War and presidential elections, the media bring up the topics, focus on the events first, then the audience talk and become concerned on these same topics and event second. They reach the conclusion that media have the function of setting up public agenda. In their own word: “The mass media have the ability to transfer the salience of issues on their news agenda to the public agenda.” McCombs and Shaw found in many elections that the topics the media talk about and the voters’ concerns are identical during political campaigns. Media talk about unemployment, pollution, economy, and the most voters would also think these topics are important. But what causes what? Media cause voters to think this way, or voters think this way, and media report voters’ thinking. Researchers found from historical events that media report peaks of topics come before the public interests on the topics. For example: The media reports of the Vietnam War peaked in 1966, the number of American troops in Vietnam increased until 1968. Who is most affected by the media agenda? The two extremes on the political spectrum are not easily affected. Trump’s supporters or opponents are not affected because they both have predetermined their views and positions. People willing to let the media shape their thinking have a high need for orientation. They have relevance in the topics, but they are uncertain about them. Framing: The central organizing idea for news content that supplies a context and suggests what the issue is through the use of selection, emphasis, exclusion, and elaboration.” The media have the ability to choose facts, make them bigger or smaller through emphasis and elaboration, or exclusion. Who sets the agenda? The researchers found that a small number of media conglomerates set the agenda. They include CNN, ABC, Fox, NY Times, Wall Street Journal, and a few more. Today people may add social media like Facebook and Twitter…… Some politicians set the agenda. In presidential elections, candidates campaign and debate on issues and topics. What they say are reported in the media. Public relations professionals may set the agenda. They work for government, cooperation, and special interests groups for their agendas. Interest aggregations can create news: anti-abortion, antiwar, antipollution, black life matters. The recent protest across the country because of the death of Floyd is one example. Special events drive the media agenda. They are so important and so big that media cannot ignore them. For example: 9/11, gulf war, Vietnam War, Pearl Harbor, presidential elections, ……. Discussion questions: 1. Will you please discuss Agenda Setting, your understanding of the theory? 2. Do you think the theory still works in social media age? Do media still set the agenda for the people to think about it, or the trend is changing to a different pattern?

Struggling to find relevant content? Order a custom essay on
Agenda Setting
Let our experts save you the hassle
Order Now
Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with GPA Fix
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
Testimonials
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Psychology
The paper is well written and professional. I highly recommend
Customer 452485, August 22nd, 2021
Nursing
Thank you for helping with my assignment.
Customer 452707, July 8th, 2022
Social Work and Human Services
Great Work!
Customer 452587, September 8th, 2021
Other
GREAT JOB THANK YOU.
Customer 452813, July 18th, 2022
History
thank you so much for the help, I really appreciate that.
Customer 452725, February 13th, 2022
Other
GOOD
Customer 452813, July 10th, 2022
Professions and Applied Sciences
Thank you!
Customer 452707, March 4th, 2022
Other
GOOD
Customer 452813, July 5th, 2022
Nursing
Thank you!!!
Customer 452557, June 26th, 2021
Nursing
Always perfect! Thank you!!!
Customer 452453, April 15th, 2021
Nursing
Thank you to the writer and also thank you to the support team I got an A for the paper
Customer 452635, June 17th, 2022
Other
AWESOME
Customer 452813, July 5th, 2022
11,595
Customer reviews in total
96%
Current satisfaction rate
3 pages
Average paper length
37%
Customers referred by a friend
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat
error: Content is protected !!