Written Marketing Plan
Describe a product or service that you will deliver to the market. Provide sufficient detail so anyone can understand what it is that you will be offering. Describe the target market (demographics, geographic, or what every method in the text can be used. Make sure that it is clear how the targets within your segment are all similar, and different from another segment – For example – pick the Bicycle market, it has segments like exercise bikes, racing bikes, the tricycle, or off road bikes, etc. Each of these segments are part of the Bike market, but within each segment, like racing, they all have common needs/wants that are different from the off road segment -OK?). Estimate your market segments size using data developed from doing a Google search. Site the sources Now you need to tell how your product or service is different than, unique then, any of the competitive product’s/services out there Means you have to identify different (more than one) competitive offerings and do a side by side comparison, to show how you are different. Last, develop at least three marketing objectives for each of the four P’s for you’er product/service and also outline the plan to achieve each of them. This should not take more than five or so pages. If you are unsure of the requirements or wish for me to review and comment on your work, please feel free to contact me as I am here to help. E-mail your paper to me by going to the “Mail” tab at the extreme left its the icon above the question mark that looks like a piece of paper emerging from a tray, and attach it to your e-mail. A rubric for how this will be graded is provided below, click on it to see how this will be graded.
