The Country Cable Service
1a. What do you see as the management decision problem?1b. What is the resulting research problem?2a. Overall how satisfied are respondents with the cable service on average and in the various aspects of the Country Cable service? What informs your answer?2b. Based on your calculations, do you think the customers are satisfied with their Country Cable service? Describe the reason for your response.3. The cable company thinks it has to communicate differently to men and women and wonders if the key performance indicator (KPI) of overall satisfaction is different by gender. Articulate the null hypothesis and the alternative hypothesis Ho and Ha. What do the data say on this point? Can you accept or reject the null Ho? What statistical test informs your answer?4. If the company is concerned with weak performance on satisfaction, what do these data suggest it should focus on to improve satisfaction overall as captured in question q8. What is the null hypothesis and what is the alternative hypothesis?What aspects of satisfaction for the cable service are related to overall satisfaction (q1- q 6). Where can you accept or reject the null hypothesis? What do you think Country Cable should focus on to improve overall satisfaction? What statistical test informs your answer?5. Do you think Country Cable has addressed all their questions as a result of the ad campaign infrastructure changes and resulting survey? If you were to (re) design the study/survey, what would you do differently?
