Conventional Sources of Synergy

Strategy planning- 5 pages- apa –Critical Thinking: Corporate Strategy and Diversification (105 points)Corporate diversification strategies raise a wide range of strategic management issues.For this week’s critical thinking assignment, read the case study found in your textbook(Case 19): Google Is Now Alphabet—But What’s the Corporate Strategy?Remember, a case study is a puzzle to be solved, so before reading and answering thespecific case and study questions, develop your proposed solution by following thesefive steps:1. Read the case study to identify the key issues and underlying issues. These issues are theprinciples and concepts of the course area which apply to the situation described in the casestudy.2. Record the facts from the case study which are relevant to the principles and concepts of thecourse area issues. The case may have extraneous information not relevant to the current coursearea. Your ability to differentiate between relevant and irrelevant information is an importantaspect of case analysis, as it will inform the focus of your answers.3. Describe in some detail the actions that would address or correct the situation.4. Consider how you would support your solution with examples from experience or current real-lifeexamples or cases from textbooks.5. Complete this initial analysis and then read the discussion questions. Typically, you will alreadyhave the answers to the questions but with a broader consideration. At this point, you can add thedetails and/or analytical tools required to solve the case.Case Study Questions:1. What is Google’s corporate strategy? Does Google have a clear vision of what it wants tobecome?2. Use Porter’s Essentials Test (Chapter 12) to determine if this strategy creates competitiveadvantage. If so, how? If not, why not?3. Look beyond the conventional sources of synergy and consider complementarities, bargainingpower, and rivals. What threats does Google face?4. Does Google need to refocus? How should Google delineate its corporate boundaries and whichbusinesses, or products would you recommend abandoning or divesting