Market and Competitors

Students will work as a group, brainstorm and research your idea for a business, then design and write a business plan (proposal) containing the following information:Executive summary· Company description and registration (legal and website)(e.g. company name, logo/brand name, what you do, what differentiates your business from others, the markets your business serves,…), business licenses, employer identification number (EIN), business licenses and permits· Complete description of products/services that will be sold(e.g. what do you sell, how does it benefit your customers, what is product life cycle,…)· Market analysis(e.g. research your business industry, market and competitors, target market, SWOT,…)· Organization & Management(e.g. company structure, organization chart, estimation of number of employees, employees’ job description,…)· Marketing & Sales(e.g. plan to market your business, sales strategy, marketing budget,…)· Advertising method (Web advertisement/location,..)Creating your Online Store, how to advertise via social media (cost,…), market your store,…· Suppliers analysis· Funding request(e.g. where to request the funding and what documents needed to prepare,…)· Financial projection(e.g. project short and long term plan 3-5 years, incomes/expenses, breakeven point,…)· Funding request(e.g. where to request the funding and what documents needed to prepare,…)· Appendix (optional)The final product will be 15-20 pages Words document (double space, TN 12), excluding cover page, table of contents, and appendix.