Marketing Essay
July 21st, 2022
Develop an international marketing plan for an existing company (refer to the live case study on Revamping the business of a telecom multinational in an Eastern Mediterranean market). You will draw on key concepts from the lectures, assigned readings, and additional academic references to do this task. A comprehensive outline of key components of a marketing plan is provided in Appendix 1. Appendix 2 includes guidance on the word coun
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