[SOLVED] Scope and Global Strategy

Read the Khanna, T.  lecture  Choose two companies, one from A & one from B in the table below that are operating in different industries. Companies are chosen on first come first served basis. – Research the companies and in not less than one page (net), discuss the dimensions of their competitive strategy/scope, and how they deal with the global complexities of their industry.     Industry Company A Company B 1 Banking Credit Suisse Credit Agricole 2 FMCGS Unilever P&G 3 Auto Mercedes Benz Toyota 4 Technology Siemens Phillips (Dutch) 5 Pharma Pfizer GSK 6 IT Services IBM Infosys 7 Apparel Ralph Lauren Hugo Boss 8 Food Kraft Kellogg’s 9 Elevators Otis Schindler 10 Shoes Aldo Bally 11 Watches Omega Mont Blanc 12 Luxury goods Armani Gucci 13 Auto Lexus Honda 14  Cell Phones Samsung Huawei 15  Apparel Armani Levi’s 16  Printers HP Epson 17  Banking Wells Fargo Chase 18  Auto BMW Nissan 19  Cell Phone Apple Motorola 20  Pharmaceuticals Gilead Bayer (Germany) 21  Detergent Tide Persil 22  Cereals Kellogg’s General Mills 23  Supermarkets Harris Teeter Food Lion 24  Appliances Whirlpool Haier (China) 25  Furniture Rooms to go Ikea (Sweden)

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