[SOLVED] Mailchimp’s Pricing Model

Author: Client Uploads

December 10th, 2021

Freemium is a newer pricing strategy that is targeted at both consumers and businesses. Mailchimp (Link: https://mailchimp.com/) is an example of one targeted at businesses. What do you think are the advantages and disadvantages of Mailchimp’s pricing model? In order to help you evaluate, consider who Mailchimp might be targeting at each price point and other companies targeting businesses using a freemium model.

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