[SOLUTION] Marketing Issue in Hospitality Industry

You are required to conduct marketing research on a destination or company (such as a restaurant, hotel, airline, travel agency, etc.) of your choice within the Hospitality and Tourism Industry.•    Identify an Issue or Problem with the selected company/establishment Marketing.•    Determine the Target Market•    Provide History of the Company (how did it start? Concept, etc.)•    Analysis of the Micro-environment•    Analysis of the Macro-environment•    Solutions to the Marketing Problem

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